📰 Baseball

SportBusiness

SportBusiness puts MLB's jersey-patch sponsorship market at $266 million.

Yahoo Sports

A small-market, 103-win champion complicates owners' push for a salary cap in the next MLB labor deal.

Defector

Ray Ratto argues Rays ownership never built a civic bond, leaving the team to play the World Series before Brewers fans.

Venture capital

The Athletic

Further reading from the day's section on Sports Business: Blackouts, Brewers and a Bad Afternoon in Atlanta.

Venture capital

Forbes

The 12-inning Game 4 of the Brewers-Rays World Series drew about 13.5 million viewers.

The Athletic

The Milwaukee Brewers won the first World Series in franchise history, a win for small markets.

Yahoo Sports

The Brewers-Rays World Series is running well ahead of 2023's small-market matchup in viewership.

Front Office Sports

Tropicana Field needed a $60 million restoration after Hurricane Milton to host the World Series.

Climate

Yahoo Sports

Fox skipped Milwaukee's sausage race during the World Series broadcast, airing commercials instead.

Venture capital

Front Office Sports

Front Office Sports reports big-market fan passion in Milwaukee as the Brewers near their first World Series title.

Venture capital

Sports Media Watch

MLB postseason viewership dipped 2% but remains the second-highest average since 2018.

CBS Sports

The Brewers had to honor a 2015 $1,000 'Timeless Ticket' promotion when fans tried to redeem it for the World Series.

Front Office Sports

Resale prices for World Series Game 1 in Milwaukee reached $2,809 a seat, above entry-level Super Bowl prices.

The Athletic

The Rays and Brewers reached the postseason's final rounds without big payrolls.

JohnWallStreet

NBA, NHL and MLB teams are cutting season-ticket inventory to sell more seats game by game.

Front Office Sports

The Rays and Brewers reached the World Series as two small-market teams known for financial savvy.

Venture capital

Front Office Sports

The cheapest ticket to the World Series opener in Milwaukee hit $2,809, up 165% in a week.

The Athletic

The Dodgers' most expensive players faded in the NLCS sweep, raising questions about an aging, costly roster.

Front Office Sports

The three non-Dodgers LCS teams have a combined tax payroll below the Dodgers' alone, undercutting owners' salary-cap argument.

Labour

Yahoo Sports

MLB's 34-page lockout memo bars teams from discussing business with players, down to holiday cards.

Front Office Sports

Realignment, expansion and a 154-game season are all on the table in MLB labor talks.

Front Office Sports

DAZN, which picked up local rights to 19 teams in six months, says it will ramp up acquisitions.

M&A

The Athletic

An internal MLB memo sets rules for team-player contact during the expected December lockout.

Front Office Sports

MLB owners are proposing a shorter regular season and expanded playoffs as labor talks continue.

Labour

The Banner

The Baltimore Orioles laid off business-side staff.

Front Office Sports

The Rays, long an MLB attendance weak spot, have become a hot ticket in the Tampa area.

The Athletic

The Dodgers will be central to baseball's expected winter lockout regardless of how their title defense ends.

Front Office Sports

Tuesday's Yankees-Red Sox game was the most-watched opening wild-card or division series game since 2006.

Front Office Sports

Atlanta announced 30,127 in a 41,417-seat park and Houston 34,011 against a 40,963 capacity for Tuesday's afternoon wild-card games.

Labour

Deadline

NBCUniversal holds exclusive MLB wild-card rights under a three-year, $600 million deal across NBC, NBC Sports Network and Peacock.

Labour

Front Office Sports

NBC broadcasts a Major League Baseball postseason game today for the first time since 2000, with exclusive rights to all four wild-card series.

Front Office Sports

Baseball's new cap matches the NBA, NHL and MLS, with private equity barred from exceeding the controlling owner's stake.

Private equity

Front Office Sports

MLB lifted its per-club private equity cap from 15% to 20%, matching the NBA, NHL and MLS, with firms barred from exceeding the controlling owner's stake.

Private equity

The Athletic

The Athletic's final MLB power rankings of the 2026 season.

The Athletic

A ranking of the aces and closers each playoff contender will lean on in October.

Labour

Front Office Sports

Shohei Ohtani is expected off the injured list as soon as Wednesday while Aaron Judge returns to it.

Front Office Sports

The fixed postseason format is exposing the league's imbalance of competitive power, particularly in the American League.

The Athletic

Hodgkinson won the 800m in 1:56.40 at the first Athlos meeting held outside the US, wearing a custom speed suit she said took a year to make.

ABC News 4

Breach Inlet Capital Management urged the Braves board to seek a sale, citing lockout risk and a tax change that could cost the public company $20 million a year.

SportBusiness

Nairobi will host the 2029 World Athletics Championships, the first time the event is staged on the African continent.

The Athletic

A former general manager reads both sides' submitted proposals and finds elements in each that would improve the game.

Front Office Sports

Two low-payroll clubs clinched first, giving the players' union an argument that a hard salary cap is not needed for competitive balance.

Labour

The Athletic

Nairobi beat out London for the 2029 championships.