📰 Advertising

AdExchanger

Google earned $127.6 billion in Q3, nearly all from ads, yet advertising barely came up on its earnings call.

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The Refresh

AdTechGod's Refresh argues DoorDash-Instacart matters more for advertising than for delivery.

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Digiday

Ad tech is moving identity work server-side in response to Apple's Safari crackdown.

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Wired

Miles Klee argues in Wired that advertising helped turn the web from a library into a store.

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Next in Media

Skydance is considering moving its ad serving from NBCU-owned FreeWheel to Google.

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The Hollywood Reporter

TelevisaUnivision's U.S. ad revenue fell 24% without World Cup rights while Mexico revenue rose 51%.

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Digiday

Apple's Safari block on identity-resolution providers is pushing ad tech toward the IAB Tech Lab's server-side Trusted Server.

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Digiday

Digiday's Future of TV briefing finds that CTV advertising has a genre-labeling problem.

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Digiday

Anthropic's advertising spend rose from $33 million in 2024 to $147 million last year, according to the S-1.

Advertising · IPO

Marketecture

Of $44 billion in creator ad spend this year, about $24 billion goes to paid amplification versus $11.6 billion to creators.

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Digiday

Political ad spending has raised TV and streaming prices for regional advertisers in battleground states this quarter.

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Digiday

CNN International is building for agent-sold advertising and is still chasing its first agent-sold dollar.

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Digiday

Prebid proposes having Google bid into Prebid's auction rather than the reverse, targeting early 2027 without Google's agreement.

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Business Insider

Netflix's revenue grew 12 percent to $12.9 billion, its slowest growth in three years, and it cut its ad revenue forecast to $2.7 billion.

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Digiday

Apple's Safari blocklist is pushing publishers back toward IAB Tech Lab's Trusted Server.

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Digiday

Ad executives at Advertising Week New York were mostly asking whether they are on Apple's blocklist.

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FouAnalytics Practitioners

Augustine Fou cites three studies showing ad-targeting identities are often attached to bots or wrong, so Apple's Safari block costs advertisers less than feared.

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No Fluff Weekly

A developer counted about ten billion tokens of AI compute behind four open-source ad tech systems, then found two repos had no license.

Advertising · AI

Refacto AdTech

Refacto AdTech argues Fox's Roku deal, the Prebid-Google remedy and Magnite's agentic buying are all fights over control of the ad pipe.

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Check My Ads Institute

The court's remedies in the US ad tech case are behavioral only, so breakup advocates are now looking to the European Commission.

Advertising · Antitrust

Status

Meta's sudden ban on ByteDance advertising surprised some inside Meta, prompting talk of retaliation and antitrust concerns.

Advertising · Antitrust

Digiday

Apple's private Safari blocklist for ad tech vendors dominated conversation at Advertising Week New York.

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Digiday

Some publishers still doubt agentic ad buying will deliver meaningful revenue.

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Digiday

Panels at Advertising Week New York warned that creators' Hollywood deal terms can put their IP at risk.

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Digiday

Apple's Safari blocklist is pushing publishers back toward IAB Tech Lab's Trusted Server.

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Business Insider

Apple's iOS 27 update blocked domains used by The Trade Desk, LiveRamp, ID5 and Permutive, disrupting ad serving.

Surveillance · Advertising

Forbes

Forbes reports TikTok cut its list of instant-ban advertiser violations by more than half, after which scams surged.

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Digiday

Ad executives at Advertising Week want to know whether Apple's iOS 27 has put them on its tracker blocklist.

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Digiday

Advertising Week's first chief creator officer says his $100 million creator-deal goal is already pledged.

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Digiday

Advertising Week New York opens with an industry rebuilding itself around its own workers, many unsure where they will fit.

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The State of Play

Google and OpenAI are fighting a cola-war-style sponsorship battle in Indian cricket after last year's real-money gaming ban removed a major advertiser category.

Advertising · AI

Digiday

Further reading from the day's section on Agents, Apple and the Ad Stack.

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Digiday

Advertisers can now buy a filter for the AI-generated content flooding YouTube inventory.

Advertising · Climate · AI

The Washington Post

Further reading from the day's section on US Politics and the Midterm Machine.

Advertising · AI

Digiday

AI efficiency gains have turned into job losses in advertising, and marketers say creative standards fell along with the headcount.

Advertising · AI

Digiday

Google keeps AdX and DFP after its antitrust loss but faces six years of rules requiring AdX to bid into competing publisher ad servers.

Advertising · Antitrust · AI

The Refresh

AdTechGod's read is that regulators spent years opening Google's stack while AI companies build closed ecosystems of their own.

Advertising · Regulation · AI

Digiday

Senior publishing executives graded each DOJ remedy from one to ten, and the composite verdict is real progress that falls short of materially changing how publishers compete.

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Digiday

Google avoided a breakup, and this breaks down who actually benefits from the remedies it got instead.

Advertising · Antitrust

Digiday

Further reading from the day's section on Sports Business: New Leagues, New Money.

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Digiday

The court ordered Google to open its ad tech stack, but interoperability alone may not loosen its grip on the market.

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Digiday

Further reading from the day's section on Ad Tech After the Verdict.

Advertising · Antitrust

Digiday

Judge Brinkema's unsealed opinion imposes behavioral remedies and a code of conduct on Google rather than a breakup.

Advertising · Antitrust

Digiday

Digiday examines who actually benefits now that Google has avoided a structural breakup.

Advertising · Antitrust

Business Insider

Business Insider translates the judge's ad tech remedies ruling out of legal jargon.

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Search Engine Land

Microsoft will require advertisers to disclose synthetic content and preserve provenance data.

Advertising · AI

The Refresh

Amazon joins a long and growing list of ad tech, creative and measurement firms wiring campaigns into ChatGPT.

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Digiday

AI platforms like Perplexity are courting creators, much as social networks once poured money into TV advertising.

Advertising · AI

Digiday

An investment banker explains why public ad tech companies are disappearing.

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Digiday

The advertising AI boom favors Google, Meta and Amazon even as marketers say they are uneasy about it.

Advertising · AI

Digiday

EA is betting that giving brands multiple franchises in one buy wins bigger advertising budgets.

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Digiday

Further reading from the day's section on Media and Marketing When the Customer Is a Bot.

Advertising · Antitrust · AI

Marketecture

Marketecture traces advertising's shift toward AI shopping agents, noting 73% of parents planned to use AI in back-to-school shopping.

Advertising · AI

Digiday

Bot and AI-agent traffic is poisoning advertisers' retargeting pools, with one agency reporting an 80% rise for e-commerce clients.

Advertising · AI

Status

Further reading from the day's section on media's candid moment and ad tech's blind spot.

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Status

Further reading from the day's section on media's candid moment and ad tech's blind spot.

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