STUDIO / INGEST & CONNECT
Source registry & pipeline
Every fan signal a club or league owns, landing in one governed foundation instead of seven disconnected tools. The posture is composable and warehouse-native: data stays in your warehouse, and the CDP is a layer on top, not another silo. Feeds and run statistics below are synthetic, standing in for the real project feeds.
Sources
Ingestion
Identity resolution
Governed foundation
Activation
Orchestrated ingestion with retained provenance, the Lakeflow / composable-CDP pattern: each feed keeps its lineage from source to serving.
Connected feeds
| Source | System | Type | Cadence | Volume | Status |
|---|---|---|---|---|---|
| Ticketing | Ticketmaster / SeatGeek | Batch | Hourly | 2.4M | Healthy |
| CRM | Salesforce | Batch | Daily | 1.1M | Healthy |
| Mobile app | Segment | Stream | Real-time | 18.6M / day | Healthy |
| Web | GA4 / server-side | Stream | Real-time | 31.2M / day | Healthy |
| Email / CRM engagement | Braze | Batch | Hourly | 640K | Delayed |
| Ad platforms | Meta / Google / TTD | Batch | Daily | 5.0M | Healthy |
| Commerce / merch | Shopify | Batch | Daily | 390K | Healthy |
From here, records flow into identity resolution, are governed by the consent console, and become segmentable and activatable in the Audience Builder.