Source registry & pipeline

Every fan signal a club owns, landing in one governed warehouse.

Sources

Ingestion

Identity resolution

Governed foundation

Activation

Orchestrated ingestion with retained provenance, the Lakeflow / composable-CDP pattern: each feed keeps its lineage from source to serving.

Connected feeds

Sort by

Ticketing

Ticketmaster / SeatGeek · Batch · Hourly

2.4M

Healthy

CRM

Salesforce · Batch · Daily

1.1M

Healthy

Mobile app

Segment · Stream · Real-time

18.6M / day

Healthy

Web

GA4 / server-side · Stream · Real-time

31.2M / day

Healthy

Email / CRM engagement

Braze · Batch · Hourly

640K

Delayed

Ad platforms

Meta / Google / TTD · Batch · Daily

5.0M

Healthy

Commerce / merch

Shopify · Batch · Daily

390K

Healthy


Ticketing	Ticketmaster / SeatGeek	Batch	Hourly	2.4M	Healthy
CRM	Salesforce	Batch	Daily	1.1M	Healthy
Mobile app	Segment	Stream	Real-time	18.6M / day	Healthy
Web	GA4 / server-side	Stream	Real-time	31.2M / day	Healthy
Email / CRM engagement	Braze	Batch	Hourly	640K	Delayed
Ad platforms	Meta / Google / TTD	Batch	Daily	5.0M	Healthy
Commerce / merch	Shopify	Batch	Daily	390K	Healthy

From here, records flow into identity resolution, are governed by the consent console, and become segmentable and activatable in the Audience Builder.

How it works

Every fan signal a club or league owns, landing in one governed foundation instead of seven disconnected tools. The posture is composable and warehouse-native: data stays in your warehouse, and the CDP is a layer on top, not another silo.

Feeds and run statistics on this page are synthetic, standing in for the real project feeds.