STUDIO / GOVERN

Consent & suppression console

Privacy-first fan marketing is a gate, not an afterthought. Every record carries a consent state and a suppression flag; the rule is absolute and demonstrated everywhere downstream: suppression overrides inclusion, and consent gates eligibility rather than silently filtering. Consent values here are synthetic, attached to make the governance pattern auditable.

Consent across 4,291 records

3,262

Opted in (addressable)

76%

626

Unknown consent

14.6%

281

Opted out

6.5%

122

Suppressed

2.8%

3,262 addressable is what any activation can reach today. The other 1,029 are withheld by consent or suppression, and never leave the building.

Processing purposes

Purpose	Lawful basis	Gate
Marketing email	Consent	Opted-in only
Personalized ads	Consent	Opted-in, non-suppressed
Lookalike modeling	Legitimate interest	Opted-in seed only
Product analytics	Legitimate interest	All, pseudonymized
Partner / sponsor sharing	Consent	Explicit opt-in, clean room only

Suppression list (122)

Global opt-out51

Do-not-contact request33

Hard bounce / undeliverable22

Recent complaint16

Suppression is checked first and wins over every inclusion rule and consent state.

This console is the contract the rest of the Studio honors. When you build a cohort in the Audience Builder and activate it, only opted-in, non-suppressed records sync, and the clean-room path exports aggregate cohorts only. The gate is enforced at activation, not just shown here.