STUDIO / GOVERN
Consent & suppression console
Who can be reached today, and who is withheld by consent or suppression.
Consent across 4,291 records
3,262 addressable is what any activation can reach today. The other 1,029 are withheld by consent or suppression, and never leave the building.
Processing purposes
| Purpose | Lawful basis | Gate |
|---|---|---|
| Marketing email | Consent | Opted-in only |
| Personalized ads | Consent | Opted-in, non-suppressed |
| Lookalike modeling | Legitimate interest | Opted-in seed only |
| Product analytics | Legitimate interest | All, pseudonymized |
| Partner / sponsor sharing | Consent | Explicit opt-in, clean room only |
Suppression list (122)
Suppression is checked first and wins over every inclusion rule and consent state.
This console is the contract the rest of the Studio honors. When you build a cohort in the Audience Builder and activate it, only opted-in, non-suppressed records sync, and the clean-room path exports aggregate cohorts only. The gate is enforced at activation, not just shown here.
How it works
Privacy-first fan marketing is a gate, not an afterthought. Every record carries a consent state and a suppression flag. The rule is absolute and holds everywhere downstream: suppression overrides inclusion, and consent gates eligibility rather than silently filtering.
Consent values on this page are synthetic, attached to make the governance pattern auditable.