STUDIO / BLUEPRINT
Club Data Blueprint configurator
A configurator for the Club Data Blueprint. Pick an organisation type and your current state. It returns a layer-by-layer target, a sequence, and the first move. Rules-based and transparent; no data leaves your browser.
Synthetic scenario. Nothing is stored or sent.
A sports-native platform gets a small team to a unified profile without building infrastructure. Anchor identity first and write down the exit terms.
Layer by layer
Stand up a club-owned login and ID. Keep the ticketing reference as a linked key, not the key.
Replace nightly exports with event-driven flows for turnstile, point of sale and renewals.
Stand up one live fan profile with consent, spend and engagement, via your platform or a sports-native CDP.
Use platform reporting for now. Revisit once the profile is live.
Agents after context. Run three high-value journeys first: renewal, matchday and retail.
Extend consent by purpose and add data contracts between departments.
Sequence
- 00DiagnoseWeeks 0 to 3
- 01AnchorMonths 1 to 4
- 02ConnectMonths 3 to 8
- 03ContextualiseMonths 6 to 12
- 04ActivateMonths 9 to 15
- 05Agents and partnersMonths 12 to 18
First move
A fan census: how many real people sit behind your records, and how many you can legally market to.
Scoreboard
The share of digital traffic and transactions tied to a known, consented person.
How many duplicate profiles hide one supporter.
How long a commercial team waits for a segment.
The recommendations are rules of thumb on synthetic scenarios, not a diagnosis of any real club. The same six-layer model is set out in full in the written blueprint.