STUDIO / UNIFY PROFILE
Fan profile: system of context
The system of context: one live fan profile assembled from every source, with field-level provenance and consent. This is the layer every channel and every agent reads. Synthetic data, labelled as such.
Source records (synthetic)
- [email protected]
- Postcode
- N7 6QP
- Status
- Season-ticket holder
- Seat
- Block 112, Row 14, Seat 9
- Gate
- C
- Annual value
- 1840.00
- [email protected]
- Postcode
- N7 6QP
- Tier
- Gold member
- Since
- Aug 2019
- [email protected]
- Postcode
- E8 3PN
- Last order
- Away kit, 1 Oct 2026
- Saved address
- Old address (pre-2024)
- Checkout
- Guest, marketing box left unticked
- [email protected] (unverified)
- Device id
- ios-7F3A-91C2
- Push opt-in
- Yes
- Sessions, 30 days
- 24
- [email protected]
- Plan
- Annual, 9.99 monthly equivalent
- Hours watched, 90 days
- 11.5
- [email protected] (unverified)
- Postcode
- N7 6QP
- Enquiry
- Lounge, 4 guests, derby fixture
- Quote
- 640.00 (open, not counted as spend)
- Loyalty card
- Linked to ticket on scan
- Visits
- 14
Three email variants, two names that disagree, an old postcode, a nickname, and a record with no marketing consent. Switch to After to see them resolved.
Survivorship rules
Rules apply to the merged profile. Switch to After to watch them take effect.
Latency: batch versus event-driven
- Scan lands in the ticketing system
- 02:00 nightly extract starts
- 03:30 warehouse load completes
- 06:00 profile rebuilt, campaign list refreshed
- Scan event published to the stream
- Identity matched to the fan profile
- Profile updated: attended, in the stadium
- Matchday welcome message queued
What it means: the matchday welcome message reaches the fan in the stadium, not the next day.
Agent grounding: what the profile lets an assistant say
Illustrative, rules-based; no model is called.
Block 112, Row 14, Seat 9. Use Gate C.
Field: seat and gate from Ticketing. A service answer, so no marketing consent is needed.
Yes, a 4 guest lounge is quoted at £640. I will answer here only and will not email you a follow-up.
Fields: season-ticket status and open hospitality enquiry. Follow-up email is gated by Marketing email consent (currently no, Retail web store).
I cannot send partner offers. You have not given consent for partner sharing, and I will not infer it.
Purpose: Partner offers. Resolved no from Ticketing (Most restrictive).
Everything on this page is synthetic: one invented fan, invented records, and rules-based behaviour computed in your browser. Nothing is sent anywhere.