Edition No. 123 · Fri 23 Oct 2026 · Story 39 of 53

Can flipping the ad auction wrest control of ad tech from Google?

Digiday

Prebid proposes having Google bid into Prebid's auction rather than the reverse, targeting early 2027 without Google's agreement.

Read it at Digiday ↗
AdTech and media

Advertising

Interest score

Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.

How this is measured

Each factor is 1.00 when it has nothing to say, so a missing input never sinks a story. The full working is on the method page.

  • 1.00Interest score46 of 53 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.00MovementNew this week

Next in this edition

  1. 40 · AdExchangerDear Performance CTV Companies: Please Stop. You're Hurting Us.
  2. 41 · MarketectureAgentic commerce round-up
  3. 42 · The GuardianDigital ads enabling zero-click spyware, researchers say
  4. 43 · DefectorNobody wants to talk about why The Ringer is pivoting to Substack
  5. 44 · Sports Business JournalCBS awards JJ Watt multiyear extension as No. 1 analyst

Where these stories come from

Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.

Links open the publisher’s own site, which may ask you to subscribe. The one-line summaries are ours; the reporting is theirs. A place tag links to that metro or country on this site, where the same story appears under In the news.