📰 From the Digest

Two billion of the largest private gift in higher education history will build a Miami campus for 3,500 students opening in 2028.

The voluntary frontier-model safety pact originated with Mark Zuckerberg, who consulted Jensen Huang before the industry's meeting with Trump.

Greg Brockman pulled the donation to Leading the Future after internal backlash, calling it a distraction in leaked Slack messages.

McKinsey projects AI creates more jobs than it eliminates, with retail, sales and transportation most exposed and healthcare and construction growing.

Seven months after launch, marketers still cannot prove what a ChatGPT ad did, which is holding budgets at test level.

Amazon says its ads sell more than they get credit for, and agencies are asking it to prove the claim.

Retail media reaches $203 billion this year across more than 200 networks, and one study found five different definitions of an attributed sale.

iOS 27 stops The Trade Desk bidding on Safari inventory, and neither company has explained why.

Dots gives each agent its own computer and browser, access to thousands of apps, and the ability to keep working unattended.

Advertisers can now buy a filter for the AI-generated content flooding YouTube inventory.

Further reading from the day's section on Nobody Can Measure Anything.

WSJ audience strategy head Vivyan Tran describes using personas to grow the paper's readership beyond older business executives.

Daniel Taylor argues the verdict on more than 900 million pounds in inflated sponsorship revenue destroys the sport's claim to unscripted drama.

Keane's reaction to the Premier League commission's findings against City.

Three ownership groups remain, with final bids of $12 billion to $13 billion including a new arena and play beginning in 2028-29.