📰 From the Digest

AppLovin grew revenue 53% and lost nearly a fifth of its market value, while The Trade Desk grew 3% and dropped 22%.

CMOs are buying tools that score their visibility inside LLM outputs and cannot connect any of it to sales.

Nielsen is buying DoubleVerify for $2.15 billion in cash, a 30% premium, creating a company with more than $4 billion in annual revenue.

Further reading from the day's section on Nielsen's DoubleVerify deal and Wall Street's cold read on ad tech.

Further reading from the day's section on Nielsen's DoubleVerify deal and Wall Street's cold read on ad tech.

Infantino is backing CONMEBOL's push for a 64-team 2030 World Cup to lock in South American votes.

Sportsbooks are projected to burn over $500 million in adjusted EBITDA chasing prediction-market users, which PENN calls an irrational arms race.

NBA Europe's London franchise has become a three-way fight between Daniel Levy, the Lewis family and Nikesh Arora.

Buster Posey, an unassailable Giants legend, is 131-152 as head of baseball operations and openly risking his legacy.

Further reading from the day's section on FIFA's revolt, prediction markets and the money behind sports.

HYROX is an eight-round fitness competition that reportedly subsumes your entire existence.

Brian Morrissey's Balkans postcard ends on Palagruža, a Croatian island where two men maintain a lighthouse a month at a time.

Further reading from the day's section on inflammation, HYROX and life on a Croatian island.

Molly Hensley-Clancy investigates how AAU, the country's largest youth sports organization, is failing to protect athletes from sexual abuse.

The procurement side of AI in education: schools spend billions but struggle to figure out what is worth it.