Fan map: MLS

Which team each US metro and Canadian province searches for, as a share of all its MLS searches.

MLS · Google Trends by US TV market and Canadian province · Oct 2025 to Sept 2026 · as of 2 Nov 2026

Where each team is searched

Pick a team: a darker dot means more of that area's MLS searches are about it.

How this is measured

Each value is the team's Google Trends search topic against the MLS's own topic in the same request, so it reads as team searches per 100 MLS searches in that area and compares across teams and places. It measures attention, not the number of fans: a team on a winning run or in the news draws searches well beyond its fan base. Nielsen TV markets are folded into our metros by their main city; where a market spans two metros the larger share is kept. Trends has no TV markets in Canada, so each province is one figure, drawn as a dashed dot at its largest metro: all of Ontario reads the same in Toronto and Ottawa.

Searches per 100 MLS searches:–––––leads the placea whole Canadian province

Most-searched team, place by place

198 US metros in Metro Power Rankings order, then 12 Canadian provinces; share is per 100 MLS searches.

New York
Inter Miami CF
98
San Francisco-San Jose
San Jose Earthquakes
77
Los Angeles
Los Angeles FC
135
Washington-Baltimore
Inter Miami CF
120
Chicago
Chicago Fire
121
Boston
Inter Miami CF
72
Houston
Inter Miami CF
113
Miami
Inter Miami CF
362
Philadelphia
Philadelphia Union
126
Seattle
Seattle Sounders FC
219
Show all 210 places
Dallas
FC Dallas
94
Atlanta
Atlanta United
160
San Diego
San Diego FC
245
Denver
Colorado Rapids
116
Detroit
Inter Miami CF
78
Las Vegas
Inter Miami CF
76
Minneapolis
Minnesota United
183
St. Louis
St. Louis City SC
148
Austin
Austin FC
210
Phoenix
Inter Miami CF
67
Pittsburgh
Inter Miami CF
65
Portland
Portland Timbers
209
New Orleans
Inter Miami CF
107
Cleveland
Columbus Crew
62
Tampa
Inter Miami CF
128
Raleigh-Durham
Inter Miami CF
91
Charlotte
Charlotte FC
171
Salt Lake City-Provo
Real Salt Lake
203
Nashville
Nashville SC
223
Indianapolis
Inter Miami CF
107
Kansas City
Sporting Kansas City
200
Orlando
Orlando City
147
Cincinnati
FC Cincinnati
285
Columbus
Columbus Crew
197
Sacramento
Inter Miami CF
80
Jacksonville
Inter Miami CF
112
Milwaukee
Inter Miami CF
62
Omaha-Lincoln
Inter Miami CF
107
San Antonio
Inter Miami CF
77
Honolulu
Inter Miami CF
53
Louisville
Inter Miami CF
110
Oklahoma City
Inter Miami CF
85
Providence
Inter Miami CF
77
Buffalo
Inter Miami CF
69
Albuquerque
Inter Miami CF
72
Hartford
Inter Miami CF
85
Norfolk
Inter Miami CF
81
Charleston
Inter Miami CF
78
Memphis
Inter Miami CF
124
Tulsa
Inter Miami CF
85
Birmingham (AL)
Inter Miami CF
91
Monterey
Inter Miami CF
78
Knoxville
Inter Miami CF
96
Tucson
Inter Miami CF
71
81
Madison
Inter Miami CF
74
Des Moines
Inter Miami CF
83
Richmond
Inter Miami CF
100
Rochester
Inter Miami CF
71
Reno
Inter Miami CF
71
Santa Barbara
Inter Miami CF
77
Baton Rouge
Inter Miami CF
98
Syracuse
Inter Miami CF
65
Eugene
Portland Timbers
128
South Bend
Inter Miami CF
110
Lexington
Inter Miami CF
74
Fort Myers
Inter Miami CF
217
Springfield
Inter Miami CF
72
Tallahassee
Inter Miami CF
120
Colorado Springs
Inter Miami CF
79
Cedar Rapids
Inter Miami CF
91
Savannah
Inter Miami CF
121
Champaign
Inter Miami CF
65
83
Fresno
Inter Miami CF
94
Columbia
Inter Miami CF
81
Albany
Inter Miami CF
71
Johnson City
Inter Miami CF
57
Harrisburg
Inter Miami CF
80
Boise
Inter Miami CF
57
Gainesville
Inter Miami CF
133
Toledo
Columbus Crew
67
El Paso
Inter Miami CF
106
Augusta (GA)
Inter Miami CF
91
Lansing
Inter Miami CF
73
Charlottesville
Inter Miami CF
75
Columbia (MO)
St. Louis City SC
44
Utica
Inter Miami CF
49
West Lafayette
Inter Miami CF
90
Grand Rapids
Inter Miami CF
76
Monroe
Inter Miami CF
98
Little Rock
Inter Miami CF
105
Spokane
Seattle Sounders FC
118
Portland (ME)
Inter Miami CF
46
Green Bay
Inter Miami CF
73
Montgomery
Inter Miami CF
88
Huntsville
Inter Miami CF
110
Mobile
Inter Miami CF
100
Lubbock
Inter Miami CF
93
Dayton
FC Cincinnati
102
Chattanooga
Inter Miami CF
96
Springfield (MO)
Inter Miami CF
51
Charleston (WV)
Inter Miami CF
47
Midland-Odessa
Inter Miami CF
167
Jackson
Inter Miami CF
82
Bowling Green
Inter Miami CF
116
Fargo
Minnesota United
65
Florence (SC)
Inter Miami CF
98
Wichita
Inter Miami CF
47
Lafayette
Inter Miami CF
96
Idaho Falls
Inter Miami CF
71
Erie
Inter Miami CF
64
Waco
Inter Miami CF
88
Greenville (NC)
Inter Miami CF
76
Harrisonburg
Inter Miami CF
117
Bakersfield
Inter Miami CF
107
Fort Wayne
Inter Miami CF
100
Columbus (GA)
Inter Miami CF
98
Rochester (MN)
Minnesota United
123
McAllen
Inter Miami CF
152
Corpus Christi
Inter Miami CF
65
Davenport
Inter Miami CF
85
Evansville
Inter Miami CF
107
Hattiesburg
Inter Miami CF
107
Youngstown
Columbus Crew
57
Salisbury (MD)
Inter Miami CF
134
Scranton
Inter Miami CF
64
Macon
Atlanta United
98
Peoria
Inter Miami CF
66
Beaumont
Inter Miami CF
116
Anchorage
Inter Miami CF
30
Sioux Falls
Inter Miami CF
105
Wilmington
Inter Miami CF
76
Burlington
Inter Miami CF
53
Duluth
Minnesota United
108
Binghamton
Inter Miami CF
70
Lake Charles
Inter Miami CF
96
Abilene
Inter Miami CF
100
Jonesboro
Inter Miami CF
62
Biloxi
Inter Miami CF
78
Amarillo
Inter Miami CF
119
Roanoke
Inter Miami CF
88
Panama City (FL)
Inter Miami CF
117
Billings
Inter Miami CF
38
Sioux City
Inter Miami CF
113
Terre Haute
Inter Miami CF
84
Missoula
Seattle Sounders FC
39
Rockford
Inter Miami CF
102
Quincy
Inter Miami CF
41
Shreveport
Inter Miami CF
93
Medford
Portland Timbers
89
Tyler
Inter Miami CF
84
Fort Smith
Inter Miami CF
95
Laredo
Inter Miami CF
171
Yakima
Seattle Sounders FC
123
Bend
Portland Timbers
122
Topeka
Sporting Kansas City
118
Wheeling
Columbus Crew
59
La Crosse
Minnesota United
75
Juneau (AK)
Inter Miami CF
60
Lima (OH)
Columbus Crew
138
Rapid City
Inter Miami CF
64
Chico
Inter Miami CF
63
Jackson (TN)
Nashville SC
108
Watertown
Inter Miami CF
44
Fairbanks
Inter Miami CF
39
Great Falls
Inter Miami CF
49
Greenwood
Inter Miami CF
108
Elmira
Inter Miami CF
66
Dothan
Inter Miami CF
86
Yuma
Inter Miami CF
92
Joplin
Inter Miami CF
87
Traverse City
Inter Miami CF
56
Mankato
Minnesota United
122
Grand Junction
Inter Miami CF
64
Wichita Falls
Inter Miami CF
98
Albany (GA)
Inter Miami CF
138
Alexandria (LA)
Inter Miami CF
67
Paducah
Inter Miami CF
69
Eureka
Inter Miami CF
34
Twin Falls
Inter Miami CF
100
San Angelo
Inter Miami CF
83
Cheyenne
Inter Miami CF
51
Meridian
Inter Miami CF
89
Clarksburg
Inter Miami CF
75
Helena
Inter Miami CF
47
Casper
Colorado Rapids
43
Minot
Inter Miami CF
62
Columbus (MS)
Inter Miami CF
83
Marquette
Inter Miami CF
33
Butte-Silver Bow (MT)
Inter Miami CF
48
Alpena (MI)
Inter Miami CF
0
Bangor
Inter Miami CF
41
Johnstown
Inter Miami CF
59
Parkersburg
Columbus Crew
72
Victoria (TX)
Inter Miami CF
72
Bluefield
Inter Miami CF
61
Ottumwa (IA)
Inter Miami CF
215
Ontario, Canada
Toronto FC
100
Quebec, Canada
CF Montréal
98
British Columbia, Canada
Vancouver Whitecaps FC
263
Alberta, Canada
Inter Miami CF
70
Manitoba, Canada
Inter Miami CF
80
Saskatchewan, Canada
Inter Miami CF
64
Nova Scotia, Canada
Inter Miami CF
66
New Brunswick, Canada
Inter Miami CF
53
Newfoundland and Labrador, Canada
Inter Miami CF
45
Prince Edward Island, Canada
Inter Miami CF
53
Yukon, Canada
Vancouver Whitecaps FC
87
Northwest Territories, Canada
Vancouver Whitecaps FC
68

Teams by places led

How many metros and provinces search for each team more than any other, and where it is strongest.

Inter Miami CF
strongest: Miami
162
Columbus Crew
strongest: Columbus
7
Minnesota United
strongest: Minneapolis
6
Portland Timbers
strongest: Portland
4
Seattle Sounders FC
strongest: Seattle
4
Vancouver Whitecaps FC
strongest: British Columbia
3
Atlanta United
strongest: Atlanta
2
Colorado Rapids
strongest: Denver
2
FC Cincinnati
strongest: Cincinnati
2
Nashville SC
strongest: Nashville
2
Show all 30 teams
Sporting Kansas City
strongest: Kansas City
2
St. Louis City SC
strongest: St. Louis
2
Austin FC
strongest: Austin
1
CF Montréal
strongest: Quebec
1
Charlotte FC
strongest: Charlotte
1
Chicago Fire
strongest: Chicago
1
FC Dallas
strongest: Dallas
1
Los Angeles FC
strongest: Los Angeles
1
Orlando City
strongest: Orlando
1
Philadelphia Union
strongest: Philadelphia
1
Real Salt Lake
strongest: Salt Lake City-Provo
1
San Diego FC
strongest: San Diego
1
San Jose Earthquakes
strongest: San Francisco-San Jose
1
Toronto FC
strongest: Ontario
1
DC United
leads nowhere
0
Houston Dynamo
leads nowhere
0
Los Angeles Galaxy
leads nowhere
0
New England Revolution
leads nowhere
0
New York City FC
leads nowhere
0
New York Red Bulls
leads nowhere
0
Sources and method

Source: Google Trends, interest by region, Oct 2025 to Sept 2026: Nielsen TV-market (DMA) level in the United States, province level in Canada. Each request holds four teams' search topics and the MLS topic, and every value is divided by the MLS value in the same area, so the US and Canadian figures share one scale. Topics come from each team's Wikidata Freebase ID, so nicknames typed alone count.

Left out of some US markets: Vancouver Whitecaps FC in Michigan, because searches for the West Michigan Whitecaps (minor-league baseball) are counted under the Vancouver Whitecaps in Michigan.

US markets are joined to metros by their main city, with a hand crosswalk where that city is not a metro of its own (Flint to Detroit, Palm Springs to Los Angeles, West Palm Beach to Miami). Markets with no covered metro are left out: Presque Isle ME, Sherman TX-Ada OK, St. Joseph MO, Wausau-Rhinelander WI, Zanesville OH.

Related: the Fan Attention Index ranks teams by the attention they draw worldwide.