Fan map: MLS
Which team each US metro and Canadian province searches for, as a share of all its MLS searches.
MLS · Google Trends by US TV market and Canadian province · Oct 2025 to Sept 2026 · as of 2 Nov 2026
Where each team is searched
Pick a team: a darker dot means more of that area's MLS searches are about it.
How this is measured
Each value is the team's Google Trends search topic against the MLS's own topic in the same request, so it reads as team searches per 100 MLS searches in that area and compares across teams and places. It measures attention, not the number of fans: a team on a winning run or in the news draws searches well beyond its fan base. Nielsen TV markets are folded into our metros by their main city; where a market spans two metros the larger share is kept. Trends has no TV markets in Canada, so each province is one figure, drawn as a dashed dot at its largest metro: all of Ontario reads the same in Toronto and Ottawa.
Most-searched team, place by place
198 US metros in Metro Power Rankings order, then 12 Canadian provinces; share is per 100 MLS searches.
| Metro or province | Most-searched team | Share | Next |
|---|---|---|---|
| New York · New York | Inter Miami CF | 98 | New York City FC 39 |
| San Francisco-San Jose · California | San Jose Earthquakes | 77 | Inter Miami CF 68 |
| Los Angeles · California | Los Angeles FC | 135 | Inter Miami CF 97 |
| Washington-Baltimore · DC | Inter Miami CF | 120 | DC United 83 |
| Chicago · Illinois | Chicago Fire | 121 | Inter Miami CF 72 |
| Boston · Massachusetts | Inter Miami CF | 72 | New England Revolution 61 |
| Houston · Texas | Inter Miami CF | 113 | Houston Dynamo 107 |
| Miami · Florida | Inter Miami CF | 362 | Nashville SC 23 |
| Philadelphia · Pennsylvania | Philadelphia Union | 126 | Inter Miami CF 61 |
| Seattle · Washington | Seattle Sounders FC | 219 | Inter Miami CF 35 |
| Dallas · Texas | FC Dallas | 94 | Inter Miami CF 93 |
| Atlanta · Georgia | Atlanta United | 160 | Inter Miami CF 79 |
| San Diego · California | San Diego FC | 245 | Inter Miami CF 36 |
| Denver · Colorado | Colorado Rapids | 116 | Inter Miami CF 74 |
| Detroit · Michigan | Inter Miami CF | 78 | Minnesota United 65 |
| Las Vegas · Nevada | Inter Miami CF | 76 | Los Angeles FC 36 |
| Minneapolis · Minnesota | Minnesota United | 183 | Inter Miami CF 44 |
| St. Louis · Missouri | St. Louis City SC | 148 | Inter Miami CF 24 |
| Austin · Texas | Austin FC | 210 | Inter Miami CF 58 |
| Phoenix · Arizona | Inter Miami CF | 67 | Los Angeles FC 18 |
| Pittsburgh · Pennsylvania | Inter Miami CF | 65 | Columbus Crew 17 |
| Portland · Oregon | Portland Timbers | 209 | Inter Miami CF 34 |
| New Orleans · Louisiana | Inter Miami CF | 107 | Nashville SC 19 |
| Cleveland · Ohio | Columbus Crew | 62 | Inter Miami CF 51 |
| Tampa · Florida | Inter Miami CF | 128 | Orlando City 31 |
| Raleigh-Durham · North Carolina | Inter Miami CF | 91 | Charlotte FC 33 |
| Charlotte · North Carolina | Charlotte FC | 171 | Inter Miami CF 51 |
| Salt Lake City-Provo · Utah | Real Salt Lake | 203 | Inter Miami CF 67 |
| Nashville · Tennessee | Nashville SC | 223 | Inter Miami CF 82 |
| Indianapolis · Indiana | Inter Miami CF | 107 | FC Cincinnati 21 |
| Kansas City · Missouri | Sporting Kansas City | 200 | Inter Miami CF 50 |
| Orlando · Florida | Orlando City | 147 | Inter Miami CF 114 |
| Cincinnati · Ohio | FC Cincinnati | 285 | Inter Miami CF 45 |
| Columbus · Ohio | Columbus Crew | 197 | Inter Miami CF 49 |
| Sacramento · California | Inter Miami CF | 80 | Los Angeles FC 27 |
| Jacksonville · Florida | Inter Miami CF | 112 | Orlando City 28 |
| Milwaukee · Wisconsin | Inter Miami CF | 62 | Chicago Fire 25 |
| Omaha-Lincoln · Nebraska | Inter Miami CF | 107 | Sporting Kansas City 23 |
| San Antonio · Texas | Inter Miami CF | 77 | Austin FC 27 |
| Honolulu · Hawaii | Inter Miami CF | 53 | Los Angeles FC 33 |
| Louisville · Kentucky | Inter Miami CF | 110 | Nashville SC 29 |
| Oklahoma City · Oklahoma | Inter Miami CF | 85 | Los Angeles FC 17 |
| Providence · Rhode Island | Inter Miami CF | 77 | New England Revolution 65 |
| Buffalo · New York | Inter Miami CF | 69 | Toronto FC 12 |
| Albuquerque · New Mexico | Inter Miami CF | 72 | Los Angeles FC 21 |
| Hartford · Connecticut | Inter Miami CF | 85 | New England Revolution 17 |
| Norfolk · Virginia | Inter Miami CF | 81 | DC United 18 |
| Charleston · South Carolina | Inter Miami CF | 78 | Charlotte FC 19 |
| Memphis · Tennessee | Inter Miami CF | 124 | Nashville SC 59 |
| Tulsa · Oklahoma | Inter Miami CF | 85 | Nashville SC 17 |
| Birmingham (AL) · Alabama | Inter Miami CF | 91 | Nashville SC 28 |
| Monterey · California | Inter Miami CF | 78 | San Jose Earthquakes 65 |
| Knoxville · Tennessee | Inter Miami CF | 96 | Nashville SC 57 |
| Tucson · Arizona | Inter Miami CF | 71 | Los Angeles FC 21 |
| Greensboro-Winston Salem · North Carolina | Inter Miami CF | 81 | Charlotte FC 61 |
| Madison · Wisconsin | Inter Miami CF | 74 | Chicago Fire 23 |
| Des Moines · Iowa | Inter Miami CF | 83 | Sporting Kansas City 18 |
| Richmond · Virginia | Inter Miami CF | 100 | DC United 23 |
| Rochester · New York | Inter Miami CF | 71 | New York City FC 12 |
| Reno · Nevada | Inter Miami CF | 71 | Los Angeles FC 34 |
| Santa Barbara · California | Inter Miami CF | 77 | Los Angeles FC 68 |
| Baton Rouge · Louisiana | Inter Miami CF | 98 | Nashville SC 20 |
| Syracuse · New York | Inter Miami CF | 65 | New York City FC 13 |
| Eugene · Oregon | Portland Timbers | 128 | Inter Miami CF 46 |
| South Bend · Indiana | Inter Miami CF | 110 | Chicago Fire 38 |
| Lexington · Kentucky | Inter Miami CF | 74 | FC Cincinnati 45 |
| Fort Myers · Florida | Inter Miami CF | 217 | Orlando City 25 |
| Springfield · Massachusetts | Inter Miami CF | 72 | New England Revolution 42 |
| Tallahassee · Florida | Inter Miami CF | 120 | Orlando City 29 |
| Colorado Springs · Colorado | Inter Miami CF | 79 | Colorado Rapids 61 |
| Cedar Rapids · Iowa | Inter Miami CF | 91 | Chicago Fire 19 |
| Savannah · Georgia | Inter Miami CF | 121 | Atlanta United 30 |
| Champaign · Illinois | Inter Miami CF | 65 | Chicago Fire 39 |
| Greenville-Spartanburg · South Carolina | Inter Miami CF | 83 | Charlotte FC 42 |
| Fresno · California | Inter Miami CF | 94 | Los Angeles FC 56 |
| Columbia · South Carolina | Inter Miami CF | 81 | Charlotte FC 39 |
| Albany · New York | Inter Miami CF | 71 | New York City FC 19 |
| Johnson City · Tennessee | Inter Miami CF | 57 | Nashville SC 36 |
| Harrisburg · Pennsylvania | Inter Miami CF | 80 | Philadelphia Union 57 |
| Boise · Idaho | Inter Miami CF | 57 | Seattle Sounders FC 24 |
| Gainesville · Florida | Inter Miami CF | 133 | Orlando City 48 |
| Toledo · Ohio | Columbus Crew | 67 | Inter Miami CF 53 |
| El Paso · Texas | Inter Miami CF | 106 | Los Angeles FC 39 |
| Augusta (GA) · Georgia | Inter Miami CF | 91 | Atlanta United 76 |
| Lansing · Michigan | Inter Miami CF | 73 | Los Angeles FC 18 |
| Charlottesville · Virginia | Inter Miami CF | 75 | Nashville SC 18 |
| Columbia (MO) · Missouri | St. Louis City SC | 44 | Inter Miami CF 43 |
| Utica · New York | Inter Miami CF | 49 | Los Angeles Galaxy 12 |
| West Lafayette · Indiana | Inter Miami CF | 90 | Chicago Fire 15 |
| Grand Rapids · Michigan | Inter Miami CF | 76 | Chicago Fire 19 |
| Monroe · Louisiana | Inter Miami CF | 98 | Los Angeles FC 23 |
| Little Rock · Arkansas | Inter Miami CF | 105 | Nashville SC 29 |
| Spokane · Washington | Seattle Sounders FC | 118 | Inter Miami CF 49 |
| Portland (ME) · Maine | Inter Miami CF | 46 | New England Revolution 26 |
| Green Bay · Wisconsin | Inter Miami CF | 73 | Minnesota United 22 |
| Montgomery · Alabama | Inter Miami CF | 88 | Los Angeles FC 37 |
| Huntsville · Alabama | Inter Miami CF | 110 | Nashville SC 53 |
| Mobile · Alabama | Inter Miami CF | 100 | Atlanta United 22 |
| Lubbock · Texas | Inter Miami CF | 93 | FC Dallas 34 |
| Dayton · Ohio | FC Cincinnati | 102 | Columbus Crew 76 |
| Chattanooga · Tennessee | Inter Miami CF | 96 | Atlanta United 45 |
| Springfield (MO) · Missouri | Inter Miami CF | 51 | Sporting Kansas City 28 |
| Charleston (WV) · West Virginia | Inter Miami CF | 47 | Columbus Crew 34 |
| Midland-Odessa · Texas | Inter Miami CF | 167 | Nashville SC 35 |
| Jackson · Mississippi | Inter Miami CF | 82 | Nashville SC 24 |
| Bowling Green · Kentucky | Inter Miami CF | 116 | Nashville SC 80 |
| Fargo · North Dakota | Minnesota United | 65 | Inter Miami CF 60 |
| Florence (SC) · South Carolina | Inter Miami CF | 98 | Charlotte FC 36 |
| Wichita · Kansas | Inter Miami CF | 47 | Sporting Kansas City 16 |
| Lafayette · Louisiana | Inter Miami CF | 96 | Nashville SC 22 |
| Idaho Falls · Idaho | Inter Miami CF | 71 | Real Salt Lake 66 |
| Erie · Pennsylvania | Inter Miami CF | 64 | Columbus Crew 32 |
| Waco · Texas | Inter Miami CF | 88 | Austin FC 49 |
| Greenville (NC) · North Carolina | Inter Miami CF | 76 | Charlotte FC 34 |
| Harrisonburg · Virginia | Inter Miami CF | 117 | DC United 24 |
| Bakersfield · California | Inter Miami CF | 107 | Los Angeles FC 89 |
| Fort Wayne · Indiana | Inter Miami CF | 100 | FC Cincinnati 18 |
| Columbus (GA) · Georgia | Inter Miami CF | 98 | Atlanta United 54 |
| Rochester (MN) · Minnesota | Minnesota United | 123 | Inter Miami CF 55 |
| McAllen · Texas | Inter Miami CF | 152 | Los Angeles FC 63 |
| Corpus Christi · Texas | Inter Miami CF | 65 | Austin FC 23 |
| Davenport · Iowa | Inter Miami CF | 85 | Chicago Fire 43 |
| Evansville · Indiana | Inter Miami CF | 107 | Nashville SC 36 |
| Hattiesburg · Mississippi | Inter Miami CF | 107 | Nashville SC 23 |
| Youngstown · Ohio | Columbus Crew | 57 | Inter Miami CF 56 |
| Salisbury (MD) · Maryland | Inter Miami CF | 134 | Philadelphia Union 50 |
| Scranton · Pennsylvania | Inter Miami CF | 64 | Philadelphia Union 44 |
| Macon · Georgia | Atlanta United | 98 | Inter Miami CF 72 |
| Peoria · Illinois | Inter Miami CF | 66 | Chicago Fire 42 |
| Beaumont · Texas | Inter Miami CF | 116 | Houston Dynamo 35 |
| Anchorage · Alaska | Inter Miami CF | 30 | Los Angeles FC 16 |
| Sioux Falls · South Dakota | Inter Miami CF | 105 | Minnesota United 41 |
| Wilmington · North Carolina | Inter Miami CF | 76 | Charlotte FC 48 |
| Burlington · Vermont | Inter Miami CF | 53 | New England Revolution 20 |
| Duluth · Minnesota | Minnesota United | 108 | Inter Miami CF 24 |
| Binghamton · New York | Inter Miami CF | 70 | New York City FC 19 |
| Lake Charles · Louisiana | Inter Miami CF | 96 | Houston Dynamo 22 |
| Abilene · Texas | Inter Miami CF | 100 | Los Angeles FC 27 |
| Jonesboro · Arkansas | Inter Miami CF | 62 | Nashville SC 22 |
| Biloxi · Mississippi | Inter Miami CF | 78 | Nashville SC 18 |
| Amarillo · Texas | Inter Miami CF | 119 | FC Dallas 34 |
| Roanoke · Virginia | Inter Miami CF | 88 | Charlotte FC 19 |
| Panama City (FL) · Florida | Inter Miami CF | 117 | Nashville SC 29 |
| Billings · Montana | Inter Miami CF | 38 | Seattle Sounders FC 28 |
| Sioux City · Iowa | Inter Miami CF | 113 | Los Angeles FC 23 |
| Terre Haute · Indiana | Inter Miami CF | 84 | FC Cincinnati 22 |
| Missoula · Montana | Seattle Sounders FC | 39 | Inter Miami CF 31 |
| Rockford · Illinois | Inter Miami CF | 102 | Chicago Fire 64 |
| Quincy · Illinois | Inter Miami CF | 41 | St. Louis City SC 41 |
| Shreveport · Louisiana | Inter Miami CF | 93 | FC Dallas 31 |
| Medford · Oregon | Portland Timbers | 89 | Inter Miami CF 46 |
| Tyler · Texas | Inter Miami CF | 84 | FC Dallas 39 |
| Fort Smith · Arkansas | Inter Miami CF | 95 | Los Angeles FC 19 |
| Laredo · Texas | Inter Miami CF | 171 | Austin FC 53 |
| Yakima · Washington | Seattle Sounders FC | 123 | Inter Miami CF 59 |
| Bend · Oregon | Portland Timbers | 122 | Inter Miami CF 31 |
| Topeka · Kansas | Sporting Kansas City | 118 | Inter Miami CF 59 |
| Wheeling · West Virginia | Columbus Crew | 59 | Inter Miami CF 54 |
| La Crosse · Wisconsin | Minnesota United | 75 | Inter Miami CF 36 |
| Juneau (AK) · Alaska | Inter Miami CF | 60 | Seattle Sounders FC 45 |
| Lima (OH) · Ohio | Columbus Crew | 138 | Inter Miami CF 92 |
| Rapid City · South Dakota | Inter Miami CF | 64 | Colorado Rapids 23 |
| Chico · California | Inter Miami CF | 63 | Los Angeles FC 33 |
| Jackson (TN) · Tennessee | Nashville SC | 108 | Inter Miami CF 103 |
| Watertown · New York | Inter Miami CF | 44 | Nashville SC 11 |
| Fairbanks · Alaska | Inter Miami CF | 39 | Columbus Crew 14 |
| Great Falls · Montana | Inter Miami CF | 49 | New York Red Bulls 24 |
| Greenwood · Mississippi | Inter Miami CF | 108 | Nashville SC 35 |
| Elmira · New York | Inter Miami CF | 66 | Philadelphia Union 15 |
| Dothan · Alabama | Inter Miami CF | 86 | Los Angeles FC 18 |
| Yuma · Arizona | Inter Miami CF | 92 | San Diego FC 70 |
| Joplin · Missouri | Inter Miami CF | 87 | Sporting Kansas City 59 |
| Traverse City · Michigan | Inter Miami CF | 56 | Portland Timbers 19 |
| Mankato · Minnesota | Minnesota United | 122 | Inter Miami CF 60 |
| Grand Junction · Colorado | Inter Miami CF | 64 | Colorado Rapids 47 |
| Wichita Falls · Texas | Inter Miami CF | 98 | FC Dallas 43 |
| Albany (GA) · Georgia | Inter Miami CF | 138 | Atlanta United 73 |
| Alexandria (LA) · Louisiana | Inter Miami CF | 67 | Atlanta United 21 |
| Paducah · Kentucky | Inter Miami CF | 69 | St. Louis City SC 49 |
| Eureka · California | Inter Miami CF | 34 | San Diego FC 18 |
| Twin Falls · Idaho | Inter Miami CF | 100 | Real Salt Lake 50 |
| San Angelo · Texas | Inter Miami CF | 83 | Austin FC 41 |
| Cheyenne · Wyoming | Inter Miami CF | 51 | Colorado Rapids 14 |
| Meridian · Mississippi | Inter Miami CF | 89 | Los Angeles FC 0 |
| Clarksburg · West Virginia | Inter Miami CF | 75 | Los Angeles FC 0 |
| Helena · Montana | Inter Miami CF | 47 | Seattle Sounders FC 45 |
| Casper · Wyoming | Colorado Rapids | 43 | Inter Miami CF 39 |
| Minot · North Dakota | Inter Miami CF | 62 | Minnesota United 23 |
| Columbus (MS) · Mississippi | Inter Miami CF | 83 | Nashville SC 30 |
| Marquette · Michigan | Inter Miami CF | 33 | Minnesota United 16 |
| Butte-Silver Bow (MT) · Montana | Inter Miami CF | 48 | Seattle Sounders FC 28 |
| Alpena (MI) · Michigan | Inter Miami CF | 0 | Los Angeles FC 0 |
| Bangor · Maine | Inter Miami CF | 41 | New England Revolution 13 |
| Johnstown · Pennsylvania | Inter Miami CF | 59 | Philadelphia Union 32 |
| Parkersburg · West Virginia | Columbus Crew | 72 | Inter Miami CF 43 |
| Victoria (TX) · Texas | Inter Miami CF | 72 | Austin FC 38 |
| Bluefield · West Virginia | Inter Miami CF | 61 | Charlotte FC 18 |
| Ottumwa (IA) · Iowa | Inter Miami CF | 215 | Los Angeles FC 56 |
| Ontario · province, Canada | Toronto FC | 100 | Inter Miami CF 72 |
| Quebec · province, Canada | CF Montréal | 98 | Inter Miami CF 82 |
| British Columbia · province, Canada | Vancouver Whitecaps FC | 263 | Inter Miami CF 33 |
| Alberta · province, Canada | Inter Miami CF | 70 | Vancouver Whitecaps FC 47 |
| Manitoba · province, Canada | Inter Miami CF | 80 | Vancouver Whitecaps FC 29 |
| Saskatchewan · province, Canada | Inter Miami CF | 64 | Vancouver Whitecaps FC 44 |
| Nova Scotia · province, Canada | Inter Miami CF | 66 | Vancouver Whitecaps FC 34 |
| New Brunswick · province, Canada | Inter Miami CF | 53 | Toronto FC 22 |
| Newfoundland and Labrador · province, Canada | Inter Miami CF | 45 | Toronto FC 35 |
| Prince Edward Island · province, Canada | Inter Miami CF | 53 | Toronto FC 24 |
| Yukon · province, Canada | Vancouver Whitecaps FC | 87 | Inter Miami CF 36 |
| Northwest Territories · province, Canada | Vancouver Whitecaps FC | 68 | Inter Miami CF 59 |
Show all 210 places
Teams by places led
How many metros and provinces search for each team more than any other, and where it is strongest.
| Team | Places led | Strongest place |
|---|---|---|
| Inter Miami CF | 162 | Miami 362 |
| Columbus Crew | 7 | Columbus 197 |
| Minnesota United | 6 | Minneapolis 183 |
| Portland Timbers | 4 | Portland 209 |
| Seattle Sounders FC | 4 | Seattle 219 |
| Vancouver Whitecaps FC | 3 | British Columbia 263 |
| Atlanta United | 2 | Atlanta 160 |
| Colorado Rapids | 2 | Denver 116 |
| FC Cincinnati | 2 | Cincinnati 285 |
| Nashville SC | 2 | Nashville 223 |
| Sporting Kansas City | 2 | Kansas City 200 |
| St. Louis City SC | 2 | St. Louis 148 |
| Austin FC | 1 | Austin 210 |
| CF Montréal | 1 | Quebec 98 |
| Charlotte FC | 1 | Charlotte 171 |
| Chicago Fire | 1 | Chicago 121 |
| FC Dallas | 1 | Dallas 94 |
| Los Angeles FC | 1 | Los Angeles 135 |
| Orlando City | 1 | Orlando 147 |
| Philadelphia Union | 1 | Philadelphia 126 |
| Real Salt Lake | 1 | Salt Lake City-Provo 203 |
| San Diego FC | 1 | San Diego 245 |
| San Jose Earthquakes | 1 | San Francisco-San Jose 77 |
| Toronto FC | 1 | Ontario 100 |
| DC United | 0 | leads nowhere |
| Houston Dynamo | 0 | leads nowhere |
| Los Angeles Galaxy | 0 | leads nowhere |
| New England Revolution | 0 | leads nowhere |
| New York City FC | 0 | leads nowhere |
| New York Red Bulls | 0 | leads nowhere |
Show all 30 teams
Sources and method
Source: Google Trends, interest by region, Oct 2025 to Sept 2026: Nielsen TV-market (DMA) level in the United States, province level in Canada. Each request holds four teams' search topics and the MLS topic, and every value is divided by the MLS value in the same area, so the US and Canadian figures share one scale. Topics come from each team's Wikidata Freebase ID, so nicknames typed alone count.
Left out of some US markets: Vancouver Whitecaps FC in Michigan, because searches for the West Michigan Whitecaps (minor-league baseball) are counted under the Vancouver Whitecaps in Michigan.
US markets are joined to metros by their main city, with a hand crosswalk where that city is not a metro of its own (Flint to Detroit, Palm Springs to Los Angeles, West Palm Beach to Miami). Markets with no covered metro are left out: Presque Isle ME, Sherman TX-Ada OK, St. Joseph MO, Wausau-Rhinelander WI, Zanesville OH.
Related: the Fan Attention Index ranks teams by the attention they draw worldwide.