Fan map: the NBA
Which team each US metro and Canadian province searches for, as a share of all its NBA searches.
NBA · Google Trends by US TV market and Canadian province · Oct 2025 to Sept 2026 · as of 1 Nov 2026
Where each team is searched
Pick a team: a darker dot means more of that area's NBA searches are about it.
How this is measured
Each value is the team's Google Trends search topic against the NBA's own topic in the same request, so it reads as team searches per 100 NBA searches in that area and compares across teams and places. It measures attention, not the number of fans: a team on a winning run or in the news draws searches well beyond its fan base. Nielsen TV markets are folded into our metros by their main city; where a market spans two metros the larger share is kept. Trends has no TV markets in Canada, so each province is one figure, drawn as a dashed dot at its largest metro: all of Ontario reads the same in Toronto and Ottawa.
Searches per 100 NBA searches:–––––leads the placea whole Canadian province
Most-searched team, place by place
199 US metros in Metro Power Rankings order, then 13 Canadian provinces; share is per 100 NBA searches.
| Metro or province | Most-searched team | Share | Next |
|---|---|---|---|
| New York · New York | New York Knicks | 115 | San Antonio Spurs 23 |
| San Francisco-San Jose · California | Golden State Warriors | 67 | New York Knicks 15 |
| Los Angeles · California | Los Angeles Lakers | 67 | New York Knicks 17 |
| Washington-Baltimore · DC | New York Knicks | 26 | San Antonio Spurs 21 |
| Chicago · Illinois | Chicago Bulls | 39 | New York Knicks 19 |
| Boston · Massachusetts | Boston Celtics | 94 | New York Knicks 23 |
| Houston · Texas | Houston Rockets | 58 | San Antonio Spurs 33 |
| Miami · Florida | Miami Heat | 51 | New York Knicks 38 |
| Philadelphia · Pennsylvania | Philadelphia 76ers | 81 | New York Knicks 32 |
| Seattle · Washington | San Antonio Spurs | 18 | Los Angeles Lakers 18 |
| Dallas · Texas | Dallas Mavericks | 42 | San Antonio Spurs 30 |
| Atlanta · Georgia | Atlanta Hawks | 34 | New York Knicks 26 |
| San Diego · California | Los Angeles Lakers | 37 | New York Knicks 19 |
| Denver · Colorado | Denver Nuggets | 111 | San Antonio Spurs 21 |
| Detroit · Michigan | Detroit Pistons | 133 | New York Knicks 17 |
| Las Vegas · Nevada | Los Angeles Lakers | 32 | New York Knicks 18 |
| Minneapolis · Minnesota | Minnesota Timberwolves | 142 | San Antonio Spurs 18 |
| St. Louis · Missouri | Los Angeles Lakers | 22 | San Antonio Spurs 20 |
| Austin · Texas | San Antonio Spurs | 78 | New York Knicks 22 |
| Phoenix · Arizona | Phoenix Suns | 67 | Los Angeles Lakers 21 |
| Pittsburgh · Pennsylvania | New York Knicks | 23 | San Antonio Spurs 18 |
| Portland · Oregon | Portland Trail Blazers | 66 | San Antonio Spurs 16 |
| New Orleans · Louisiana | New Orleans Pelicans | 51 | San Antonio Spurs 22 |
| Cleveland · Ohio | Cleveland Cavaliers | 191 | New York Knicks 21 |
| Tampa · Florida | New York Knicks | 30 | San Antonio Spurs 23 |
| Raleigh-Durham · North Carolina | New York Knicks | 24 | San Antonio Spurs 19 |
| Charlotte · North Carolina | Charlotte Hornets | 44 | New York Knicks 25 |
| Salt Lake City-Provo · Utah | Utah Jazz | 55 | San Antonio Spurs 15 |
| Nashville · Tennessee | San Antonio Spurs | 26 | New York Knicks 24 |
| Indianapolis · Indiana | Indiana Pacers | 62 | San Antonio Spurs 19 |
| Kansas City · Missouri | San Antonio Spurs | 22 | New York Knicks 21 |
| Orlando · Florida | Orlando Magic | 31 | New York Knicks 28 |
| Cincinnati · Ohio | Los Angeles Lakers | 22 | New York Knicks 21 |
| Columbus · Ohio | Cleveland Cavaliers | 46 | New York Knicks 20 |
| Sacramento · California | Sacramento Kings | 35 | Golden State Warriors 30 |
| Jacksonville · Florida | New York Knicks | 30 | Los Angeles Lakers 24 |
| Milwaukee · Wisconsin | Milwaukee Bucks | 90 | New York Knicks 15 |
| Omaha-Lincoln · Nebraska | San Antonio Spurs | 25 | Los Angeles Lakers 23 |
| San Antonio · Texas | San Antonio Spurs | 275 | Oklahoma City Thunder 27 |
| Honolulu · Hawaii | Los Angeles Lakers | 30 | San Antonio Spurs 18 |
| Louisville · Kentucky | San Antonio Spurs | 22 | Los Angeles Lakers 20 |
| Oklahoma City · Oklahoma | Oklahoma City Thunder | 209 | San Antonio Spurs 36 |
| Providence · Rhode Island | Boston Celtics | 72 | New York Knicks 25 |
| Buffalo · New York | New York Knicks | 37 | San Antonio Spurs 16 |
| Albuquerque · New Mexico | San Antonio Spurs | 28 | Los Angeles Lakers 28 |
| Hartford · Connecticut | New York Knicks | 47 | Boston Celtics 27 |
| Norfolk · Virginia | New York Knicks | 27 | San Antonio Spurs 21 |
| Charleston · South Carolina | New York Knicks | 33 | San Antonio Spurs 22 |
| Memphis · Tennessee | Memphis Grizzlies | 46 | Los Angeles Lakers 22 |
| Tulsa · Oklahoma | Oklahoma City Thunder | 118 | San Antonio Spurs 31 |
| Birmingham (AL) · Alabama | Los Angeles Lakers | 26 | San Antonio Spurs 24 |
| Monterey · California | Golden State Warriors | 52 | Los Angeles Lakers 25 |
| Knoxville · Tennessee | San Antonio Spurs | 20 | Los Angeles Lakers 20 |
| Tucson · Arizona | Phoenix Suns | 23 | San Antonio Spurs 20 |
| Greensboro-Winston Salem · North Carolina | Charlotte Hornets | 23 | New York Knicks 22 |
| Madison · Wisconsin | Milwaukee Bucks | 49 | New York Knicks 16 |
| Des Moines · Iowa | San Antonio Spurs | 20 | Los Angeles Lakers 20 |
| Richmond · Virginia | New York Knicks | 29 | San Antonio Spurs 22 |
| Rochester · New York | New York Knicks | 46 | San Antonio Spurs 19 |
| Reno · Nevada | Golden State Warriors | 28 | Los Angeles Lakers 28 |
| Santa Barbara · California | Los Angeles Lakers | 46 | Golden State Warriors 20 |
| Baton Rouge · Louisiana | San Antonio Spurs | 25 | Los Angeles Lakers 25 |
| Syracuse · New York | New York Knicks | 49 | San Antonio Spurs 17 |
| Eugene · Oregon | Portland Trail Blazers | 38 | San Antonio Spurs 17 |
| South Bend · Indiana | San Antonio Spurs | 19 | Los Angeles Lakers 18 |
| Lexington · Kentucky | San Antonio Spurs | 19 | Los Angeles Lakers 19 |
| Fort Myers · Florida | New York Knicks | 29 | San Antonio Spurs 19 |
| Springfield · Massachusetts | Boston Celtics | 69 | New York Knicks 26 |
| Tallahassee · Florida | Los Angeles Lakers | 25 | New York Knicks 21 |
| Colorado Springs · Colorado | Denver Nuggets | 88 | San Antonio Spurs 25 |
| Cedar Rapids · Iowa | San Antonio Spurs | 19 | Los Angeles Lakers 19 |
| Savannah · Georgia | New York Knicks | 22 | Los Angeles Lakers 20 |
| Champaign · Illinois | Chicago Bulls | 18 | San Antonio Spurs 17 |
| Greenville-Spartanburg · South Carolina | New York Knicks | 25 | San Antonio Spurs 21 |
| Fresno · California | Los Angeles Lakers | 48 | Golden State Warriors 25 |
| Columbia · South Carolina | New York Knicks | 26 | Los Angeles Lakers 26 |
| Albany · New York | New York Knicks | 71 | San Antonio Spurs 19 |
| Johnson City · Tennessee | Los Angeles Lakers | 19 | San Antonio Spurs 16 |
| Harrisburg · Pennsylvania | Philadelphia 76ers | 38 | New York Knicks 27 |
| Boise · Idaho | Los Angeles Lakers | 25 | San Antonio Spurs 19 |
| Gainesville · Florida | New York Knicks | 19 | San Antonio Spurs 16 |
| Toledo · Ohio | Cleveland Cavaliers | 47 | Detroit Pistons 34 |
| El Paso · Texas | San Antonio Spurs | 48 | Los Angeles Lakers 29 |
| Augusta (GA) · Georgia | Los Angeles Lakers | 25 | San Antonio Spurs 23 |
| Lansing · Michigan | Detroit Pistons | 81 | New York Knicks 13 |
| Charlottesville · Virginia | New York Knicks | 22 | San Antonio Spurs 16 |
| Columbia (MO) · Missouri | San Antonio Spurs | 18 | Los Angeles Lakers 18 |
| Utica · New York | New York Knicks | 62 | San Antonio Spurs 18 |
| West Lafayette · Indiana | Indiana Pacers | 20 | New York Knicks 13 |
| Grand Rapids · Michigan | Detroit Pistons | 88 | New York Knicks 17 |
| Monroe · Louisiana | Los Angeles Lakers | 29 | San Antonio Spurs 21 |
| Little Rock · Arkansas | Los Angeles Lakers | 26 | San Antonio Spurs 23 |
| Spokane · Washington | Los Angeles Lakers | 21 | San Antonio Spurs 18 |
| Portland (ME) · Maine | Boston Celtics | 86 | New York Knicks 23 |
| Green Bay · Wisconsin | Milwaukee Bucks | 81 | San Antonio Spurs 17 |
| Montgomery · Alabama | Los Angeles Lakers | 35 | San Antonio Spurs 28 |
| Huntsville · Alabama | San Antonio Spurs | 23 | Los Angeles Lakers 23 |
| Mobile · Alabama | San Antonio Spurs | 26 | Los Angeles Lakers 24 |
| Lubbock · Texas | San Antonio Spurs | 60 | Los Angeles Lakers 21 |
| Dayton · Ohio | Cleveland Cavaliers | 30 | Los Angeles Lakers 24 |
| Chattanooga · Tennessee | San Antonio Spurs | 20 | Los Angeles Lakers 20 |
| Springfield (MO) · Missouri | San Antonio Spurs | 22 | Oklahoma City Thunder 22 |
| Charleston (WV) · West Virginia | Los Angeles Lakers | 26 | San Antonio Spurs 21 |
| Midland-Odessa · Texas | San Antonio Spurs | 76 | Los Angeles Lakers 20 |
| Jackson · Mississippi | San Antonio Spurs | 25 | Los Angeles Lakers 25 |
| Bowling Green · Kentucky | Los Angeles Lakers | 22 | San Antonio Spurs 18 |
| Fargo · North Dakota | Minnesota Timberwolves | 102 | San Antonio Spurs 19 |
| Florence (SC) · South Carolina | New York Knicks | 26 | Los Angeles Lakers 21 |
| Wichita · Kansas | New York Knicks | 22 | Oklahoma City Thunder 19 |
| Lafayette · Louisiana | Los Angeles Lakers | 27 | San Antonio Spurs 25 |
| Idaho Falls · Idaho | Utah Jazz | 20 | San Antonio Spurs 18 |
| Erie · Pennsylvania | Cleveland Cavaliers | 33 | Los Angeles Lakers 19 |
| Waco · Texas | San Antonio Spurs | 48 | Los Angeles Lakers 22 |
| Greenville (NC) · North Carolina | New York Knicks | 25 | Los Angeles Lakers 23 |
| Harrisonburg · Virginia | New York Knicks | 22 | Los Angeles Lakers 21 |
| Bakersfield · California | Los Angeles Lakers | 54 | San Antonio Spurs 20 |
| Fort Wayne · Indiana | Indiana Pacers | 22 | San Antonio Spurs 19 |
| Columbus (GA) · Georgia | Los Angeles Lakers | 26 | San Antonio Spurs 22 |
| Rochester (MN) · Minnesota | Minnesota Timberwolves | 98 | San Antonio Spurs 16 |
| McAllen · Texas | San Antonio Spurs | 116 | New York Knicks 24 |
| Corpus Christi · Texas | San Antonio Spurs | 168 | New York Knicks 29 |
| Davenport · Iowa | Chicago Bulls | 23 | San Antonio Spurs 21 |
| Evansville · Indiana | San Antonio Spurs | 17 | Los Angeles Lakers 17 |
| Hattiesburg · Mississippi | Los Angeles Lakers | 22 | San Antonio Spurs 20 |
| Youngstown · Ohio | Cleveland Cavaliers | 104 | Los Angeles Lakers 22 |
| Salisbury (MD) · Maryland | New York Knicks | 36 | Philadelphia 76ers 24 |
| Scranton · Pennsylvania | New York Knicks | 45 | Philadelphia 76ers 29 |
| Macon · Georgia | Los Angeles Lakers | 25 | Atlanta Hawks 24 |
| Peoria · Illinois | Chicago Bulls | 24 | San Antonio Spurs 17 |
| Beaumont · Texas | San Antonio Spurs | 32 | Houston Rockets 26 |
| Anchorage · Alaska | San Antonio Spurs | 15 | Los Angeles Lakers 15 |
| Sioux Falls · South Dakota | Minnesota Timberwolves | 49 | San Antonio Spurs 22 |
| Wilmington · North Carolina | New York Knicks | 31 | San Antonio Spurs 19 |
| Burlington · Vermont | Boston Celtics | 52 | New York Knicks 31 |
| Duluth · Minnesota | Minnesota Timberwolves | 118 | San Antonio Spurs 18 |
| Binghamton · New York | New York Knicks | 69 | San Antonio Spurs 19 |
| Lake Charles · Louisiana | San Antonio Spurs | 27 | Los Angeles Lakers 26 |
| Abilene · Texas | San Antonio Spurs | 67 | New York Knicks 22 |
| Jonesboro · Arkansas | Los Angeles Lakers | 28 | San Antonio Spurs 21 |
| Biloxi · Mississippi | San Antonio Spurs | 20 | Los Angeles Lakers 20 |
| Amarillo · Texas | San Antonio Spurs | 50 | Oklahoma City Thunder 38 |
| Roanoke · Virginia | Los Angeles Lakers | 22 | New York Knicks 20 |
| Panama City (FL) · Florida | San Antonio Spurs | 25 | New York Knicks 23 |
| Billings · Montana | San Antonio Spurs | 20 | Los Angeles Lakers 20 |
| Sioux City · Iowa | San Antonio Spurs | 22 | Los Angeles Lakers 20 |
| Terre Haute · Indiana | Indiana Pacers | 39 | San Antonio Spurs 19 |
| Missoula · Montana | San Antonio Spurs | 20 | Los Angeles Lakers 18 |
| Rockford · Illinois | Chicago Bulls | 28 | San Antonio Spurs 15 |
| Quincy · Illinois | San Antonio Spurs | 21 | Los Angeles Lakers 18 |
| Shreveport · Louisiana | San Antonio Spurs | 27 | Los Angeles Lakers 26 |
| Medford · Oregon | Golden State Warriors | 22 | Portland Trail Blazers 22 |
| Tyler · Texas | San Antonio Spurs | 35 | Los Angeles Lakers 24 |
| Fort Smith · Arkansas | Oklahoma City Thunder | 44 | San Antonio Spurs 24 |
| Laredo · Texas | San Antonio Spurs | 147 | New York Knicks 24 |
| Yakima · Washington | Los Angeles Lakers | 24 | San Antonio Spurs 22 |
| Bend · Oregon | Portland Trail Blazers | 37 | Los Angeles Lakers 18 |
| Topeka · Kansas | San Antonio Spurs | 22 | Los Angeles Lakers 20 |
| Wheeling · West Virginia | Cleveland Cavaliers | 31 | Los Angeles Lakers 22 |
| La Crosse · Wisconsin | Milwaukee Bucks | 50 | Minnesota Timberwolves 45 |
| Juneau (AK) · Alaska | New York Knicks | 26 | San Antonio Spurs 26 |
| Lima (OH) · Ohio | Cleveland Cavaliers | 51 | Los Angeles Lakers 25 |
| Rapid City · South Dakota | San Antonio Spurs | 21 | Denver Nuggets 19 |
| Chico · California | Golden State Warriors | 34 | Los Angeles Lakers 20 |
| Jackson (TN) · Tennessee | Los Angeles Lakers | 21 | Memphis Grizzlies 20 |
| Watertown · New York | New York Knicks | 40 | San Antonio Spurs 20 |
| Fairbanks · Alaska | San Antonio Spurs | 22 | Los Angeles Lakers 20 |
| Great Falls · Montana | San Antonio Spurs | 22 | Los Angeles Lakers 21 |
| Greenwood · Mississippi | Los Angeles Lakers | 26 | San Antonio Spurs 21 |
| Elmira · New York | New York Knicks | 46 | San Antonio Spurs 19 |
| Dothan · Alabama | Los Angeles Lakers | 31 | San Antonio Spurs 27 |
| Yuma · Arizona | Los Angeles Lakers | 36 | San Antonio Spurs 18 |
| Joplin · Missouri | Oklahoma City Thunder | 36 | San Antonio Spurs 22 |
| Traverse City · Michigan | Detroit Pistons | 129 | New York Knicks 17 |
| Mankato · Minnesota | Minnesota Timberwolves | 161 | San Antonio Spurs 21 |
| Grand Junction · Colorado | Denver Nuggets | 114 | San Antonio Spurs 23 |
| Wichita Falls · Texas | Oklahoma City Thunder | 109 | San Antonio Spurs 46 |
| Albany (GA) · Georgia | Los Angeles Lakers | 23 | San Antonio Spurs 21 |
| Alexandria (LA) · Louisiana | San Antonio Spurs | 28 | Los Angeles Lakers 28 |
| Paducah · Kentucky | San Antonio Spurs | 24 | Los Angeles Lakers 20 |
| Eureka · California | Golden State Warriors | 42 | Los Angeles Lakers 25 |
| Twin Falls · Idaho | Los Angeles Lakers | 27 | San Antonio Spurs 24 |
| San Angelo · Texas | San Antonio Spurs | 116 | New York Knicks 24 |
| Cheyenne · Wyoming | Denver Nuggets | 29 | Los Angeles Lakers 17 |
| Meridian · Mississippi | Los Angeles Lakers | 24 | San Antonio Spurs 20 |
| Clarksburg · West Virginia | New York Knicks | 21 | San Antonio Spurs 21 |
| Helena · Montana | Los Angeles Lakers | 22 | San Antonio Spurs 18 |
| Casper · Wyoming | Denver Nuggets | 56 | San Antonio Spurs 28 |
| Minot · North Dakota | Minnesota Timberwolves | 37 | San Antonio Spurs 19 |
| Columbus (MS) · Mississippi | Los Angeles Lakers | 29 | San Antonio Spurs 21 |
| Marquette · Michigan | Detroit Pistons | 56 | New York Knicks 15 |
| Butte-Silver Bow (MT) · Montana | New York Knicks | 22 | San Antonio Spurs 20 |
| North Platte (NE) · Nebraska | Denver Nuggets | 47 | San Antonio Spurs 28 |
| Alpena (MI) · Michigan | Detroit Pistons | 164 | New York Knicks 21 |
| Bangor · Maine | Boston Celtics | 74 | Dallas Mavericks 35 |
| Johnstown · Pennsylvania | New York Knicks | 24 | Philadelphia 76ers 22 |
| Parkersburg · West Virginia | Cleveland Cavaliers | 42 | Los Angeles Lakers 28 |
| Victoria (TX) · Texas | San Antonio Spurs | 125 | New York Knicks 22 |
| Bluefield · West Virginia | Los Angeles Lakers | 24 | San Antonio Spurs 19 |
| Ottumwa (IA) · Iowa | San Antonio Spurs | 25 | Los Angeles Lakers 21 |
| Ontario · province, Canada | Toronto Raptors | 44 | New York Knicks 11 |
| Quebec · province, Canada | San Antonio Spurs | 14 | New York Knicks 13 |
| British Columbia · province, Canada | Toronto Raptors | 14 | Los Angeles Lakers 11 |
| Alberta · province, Canada | Toronto Raptors | 14 | San Antonio Spurs 13 |
| Manitoba · province, Canada | Toronto Raptors | 13 | Los Angeles Lakers 11 |
| Saskatchewan · province, Canada | Toronto Raptors | 17 | San Antonio Spurs 9 |
| Nova Scotia · province, Canada | Toronto Raptors | 26 | New York Knicks 9 |
| New Brunswick · province, Canada | Toronto Raptors | 21 | New York Knicks 8 |
| Newfoundland and Labrador · province, Canada | Toronto Raptors | 21 | New York Knicks 9 |
| Prince Edward Island · province, Canada | Toronto Raptors | 23 | New York Knicks 9 |
| Yukon · province, Canada | Toronto Raptors | 13 | San Antonio Spurs 12 |
| Northwest Territories · province, Canada | Toronto Raptors | 21 | San Antonio Spurs 11 |
| Nunavut · province, Canada | Toronto Raptors | 14 | San Antonio Spurs 12 |
New York
115New York Knicks
San Francisco-San Jose
67Golden State Warriors
Los Angeles
67Los Angeles Lakers
Washington-Baltimore
26New York Knicks
Chicago
39Chicago Bulls
Boston
94Boston Celtics
Houston
58Houston Rockets
Miami
51Miami Heat
Philadelphia
81Philadelphia 76ers
Seattle
18San Antonio Spurs
Show all 212 places
Dallas
42Dallas Mavericks
Atlanta
34Atlanta Hawks
San Diego
37Los Angeles Lakers
Denver
111Denver Nuggets
Detroit
133Detroit Pistons
Las Vegas
32Los Angeles Lakers
Minneapolis
142Minnesota Timberwolves
St. Louis
22Los Angeles Lakers
Austin
78San Antonio Spurs
Phoenix
67Phoenix Suns
Pittsburgh
23New York Knicks
Portland
66Portland Trail Blazers
New Orleans
51New Orleans Pelicans
Cleveland
191Cleveland Cavaliers
Tampa
30New York Knicks
Raleigh-Durham
24New York Knicks
Charlotte
44Charlotte Hornets
Salt Lake City-Provo
55Utah Jazz
Nashville
26San Antonio Spurs
Indianapolis
62Indiana Pacers
Kansas City
22San Antonio Spurs
Orlando
31Orlando Magic
Cincinnati
22Los Angeles Lakers
Columbus
46Cleveland Cavaliers
Sacramento
35Sacramento Kings
Jacksonville
30New York Knicks
Milwaukee
90Milwaukee Bucks
Omaha-Lincoln
25San Antonio Spurs
San Antonio
275San Antonio Spurs
Honolulu
30Los Angeles Lakers
Louisville
22San Antonio Spurs
Oklahoma City
209Oklahoma City Thunder
Providence
72Boston Celtics
Buffalo
37New York Knicks
Albuquerque
28San Antonio Spurs
Hartford
47New York Knicks
Norfolk
27New York Knicks
Charleston
33New York Knicks
Memphis
46Memphis Grizzlies
Tulsa
118Oklahoma City Thunder
Birmingham (AL)
26Los Angeles Lakers
Monterey
52Golden State Warriors
Knoxville
20San Antonio Spurs
Tucson
23Phoenix Suns
Greensboro-Winston Salem
23Charlotte Hornets
Madison
49Milwaukee Bucks
Des Moines
20San Antonio Spurs
Richmond
29New York Knicks
Rochester
46New York Knicks
Reno
28Golden State Warriors
Santa Barbara
46Los Angeles Lakers
Baton Rouge
25San Antonio Spurs
Syracuse
49New York Knicks
Eugene
38Portland Trail Blazers
South Bend
19San Antonio Spurs
Lexington
19San Antonio Spurs
Fort Myers
29New York Knicks
Springfield
69Boston Celtics
Tallahassee
25Los Angeles Lakers
Colorado Springs
88Denver Nuggets
Cedar Rapids
19San Antonio Spurs
Savannah
22New York Knicks
Champaign
18Chicago Bulls
Greenville-Spartanburg
25New York Knicks
Fresno
48Los Angeles Lakers
Columbia
26New York Knicks
Albany
71New York Knicks
Johnson City
19Los Angeles Lakers
Harrisburg
38Philadelphia 76ers
Boise
25Los Angeles Lakers
Gainesville
19New York Knicks
Toledo
47Cleveland Cavaliers
El Paso
48San Antonio Spurs
Augusta (GA)
25Los Angeles Lakers
Lansing
81Detroit Pistons
Charlottesville
22New York Knicks
Columbia (MO)
18San Antonio Spurs
Utica
62New York Knicks
West Lafayette
20Indiana Pacers
Grand Rapids
88Detroit Pistons
Monroe
29Los Angeles Lakers
Little Rock
26Los Angeles Lakers
Spokane
21Los Angeles Lakers
Portland (ME)
86Boston Celtics
Green Bay
81Milwaukee Bucks
Montgomery
35Los Angeles Lakers
Huntsville
23San Antonio Spurs
Mobile
26San Antonio Spurs
Lubbock
60San Antonio Spurs
Dayton
30Cleveland Cavaliers
Chattanooga
20San Antonio Spurs
Springfield (MO)
22San Antonio Spurs
Charleston (WV)
26Los Angeles Lakers
Midland-Odessa
76San Antonio Spurs
Jackson
25San Antonio Spurs
Bowling Green
22Los Angeles Lakers
Fargo
102Minnesota Timberwolves
Florence (SC)
26New York Knicks
Wichita
22New York Knicks
Lafayette
27Los Angeles Lakers
Idaho Falls
20Utah Jazz
Erie
33Cleveland Cavaliers
Waco
48San Antonio Spurs
Greenville (NC)
25New York Knicks
Harrisonburg
22New York Knicks
Bakersfield
54Los Angeles Lakers
Fort Wayne
22Indiana Pacers
Columbus (GA)
26Los Angeles Lakers
Rochester (MN)
98Minnesota Timberwolves
McAllen
116San Antonio Spurs
Corpus Christi
168San Antonio Spurs
Davenport
23Chicago Bulls
Evansville
17San Antonio Spurs
Hattiesburg
22Los Angeles Lakers
Youngstown
104Cleveland Cavaliers
Salisbury (MD)
36New York Knicks
Scranton
45New York Knicks
Macon
25Los Angeles Lakers
Peoria
24Chicago Bulls
Beaumont
32San Antonio Spurs
Anchorage
15San Antonio Spurs
Sioux Falls
49Minnesota Timberwolves
Wilmington
31New York Knicks
Burlington
52Boston Celtics
Duluth
118Minnesota Timberwolves
Binghamton
69New York Knicks
Lake Charles
27San Antonio Spurs
Abilene
67San Antonio Spurs
Jonesboro
28Los Angeles Lakers
Biloxi
20San Antonio Spurs
Amarillo
50San Antonio Spurs
Roanoke
22Los Angeles Lakers
Panama City (FL)
25San Antonio Spurs
Billings
20San Antonio Spurs
Sioux City
22San Antonio Spurs
Terre Haute
39Indiana Pacers
Missoula
20San Antonio Spurs
Rockford
28Chicago Bulls
Quincy
21San Antonio Spurs
Shreveport
27San Antonio Spurs
Medford
22Golden State Warriors
Tyler
35San Antonio Spurs
Fort Smith
44Oklahoma City Thunder
Laredo
147San Antonio Spurs
Yakima
24Los Angeles Lakers
Bend
37Portland Trail Blazers
Topeka
22San Antonio Spurs
Wheeling
31Cleveland Cavaliers
La Crosse
50Milwaukee Bucks
Juneau (AK)
26New York Knicks
Lima (OH)
51Cleveland Cavaliers
Rapid City
21San Antonio Spurs
Chico
34Golden State Warriors
Jackson (TN)
21Los Angeles Lakers
Watertown
40New York Knicks
Fairbanks
22San Antonio Spurs
Great Falls
22San Antonio Spurs
Greenwood
26Los Angeles Lakers
Elmira
46New York Knicks
Dothan
31Los Angeles Lakers
Yuma
36Los Angeles Lakers
Joplin
36Oklahoma City Thunder
Traverse City
129Detroit Pistons
Mankato
161Minnesota Timberwolves
Grand Junction
114Denver Nuggets
Wichita Falls
109Oklahoma City Thunder
Albany (GA)
23Los Angeles Lakers
Alexandria (LA)
28San Antonio Spurs
Paducah
24San Antonio Spurs
Eureka
42Golden State Warriors
Twin Falls
27Los Angeles Lakers
San Angelo
116San Antonio Spurs
Cheyenne
29Denver Nuggets
Meridian
24Los Angeles Lakers
Clarksburg
21New York Knicks
Helena
22Los Angeles Lakers
Casper
56Denver Nuggets
Minot
37Minnesota Timberwolves
Columbus (MS)
29Los Angeles Lakers
Marquette
56Detroit Pistons
Butte-Silver Bow (MT)
22New York Knicks
North Platte (NE)
47Denver Nuggets
Alpena (MI)
164Detroit Pistons
Bangor
74Boston Celtics
Johnstown
24New York Knicks
Parkersburg
42Cleveland Cavaliers
Victoria (TX)
125San Antonio Spurs
Bluefield
24Los Angeles Lakers
Ottumwa (IA)
25San Antonio Spurs
Ontario, Canada
Toronto Raptors
Quebec, Canada
San Antonio Spurs
British Columbia, Canada
Toronto Raptors
Alberta, Canada
Toronto Raptors
Manitoba, Canada
Toronto Raptors
Saskatchewan, Canada
Toronto Raptors
Nova Scotia, Canada
Toronto Raptors
New Brunswick, Canada
Toronto Raptors
Newfoundland and Labrador, Canada
Toronto Raptors
Prince Edward Island, Canada
Toronto Raptors
Yukon, Canada
Toronto Raptors
Northwest Territories, Canada
Toronto Raptors
Nunavut, Canada
Toronto Raptors
Teams by places led
How many metros and provinces search for each team more than any other, and where it is strongest.
| Team | Places led | Strongest place |
|---|---|---|
| San Antonio Spurs | 51 | San Antonio 275 |
| Los Angeles Lakers | 37 | Los Angeles 67 |
| New York Knicks | 35 | New York 115 |
| Toronto Raptors | 12 | Ontario 44 |
| Cleveland Cavaliers | 9 | Cleveland 191 |
| Minnesota Timberwolves | 7 | Mankato 161 |
| Boston Celtics | 6 | Boston 94 |
| Denver Nuggets | 6 | Grand Junction 114 |
| Detroit Pistons | 6 | Alpena (MI) 164 |
| Golden State Warriors | 6 | San Francisco-San Jose 67 |
| Chicago Bulls | 5 | Chicago 39 |
| Oklahoma City Thunder | 5 | Oklahoma City 209 |
| Indiana Pacers | 4 | Indianapolis 62 |
| Milwaukee Bucks | 4 | Milwaukee 90 |
| Portland Trail Blazers | 3 | Portland 66 |
| Charlotte Hornets | 2 | Charlotte 44 |
| Philadelphia 76ers | 2 | Philadelphia 81 |
| Phoenix Suns | 2 | Phoenix 67 |
| Utah Jazz | 2 | Salt Lake City-Provo 55 |
| Atlanta Hawks | 1 | Atlanta 34 |
| Dallas Mavericks | 1 | Dallas 42 |
| Houston Rockets | 1 | Houston 58 |
| Memphis Grizzlies | 1 | Memphis 46 |
| Miami Heat | 1 | Miami 51 |
| New Orleans Pelicans | 1 | New Orleans 51 |
| Orlando Magic | 1 | Orlando 31 |
| Sacramento Kings | 1 | Sacramento 35 |
| Brooklyn Nets | 0 | leads nowhere |
| Los Angeles Clippers | 0 | leads nowhere |
| Washington Wizards | 0 | leads nowhere |
San Antonio Spurs
strongest: San Antonio
Los Angeles Lakers
strongest: Los Angeles
New York Knicks
strongest: New York
Toronto Raptors
strongest: Ontario
Cleveland Cavaliers
strongest: Cleveland
Minnesota Timberwolves
strongest: Mankato
Boston Celtics
strongest: Boston
Denver Nuggets
strongest: Grand Junction
Detroit Pistons
strongest: Alpena (MI)
Golden State Warriors
strongest: San Francisco-San Jose
Show all 30 teams
Chicago Bulls
strongest: Chicago
Oklahoma City Thunder
strongest: Oklahoma City
Indiana Pacers
strongest: Indianapolis
Milwaukee Bucks
strongest: Milwaukee
Portland Trail Blazers
strongest: Portland
Charlotte Hornets
strongest: Charlotte
Philadelphia 76ers
strongest: Philadelphia
Phoenix Suns
strongest: Phoenix
Utah Jazz
strongest: Salt Lake City-Provo
Atlanta Hawks
strongest: Atlanta
Dallas Mavericks
strongest: Dallas
Houston Rockets
strongest: Houston
Memphis Grizzlies
strongest: Memphis
Miami Heat
strongest: Miami
New Orleans Pelicans
strongest: New Orleans
Orlando Magic
strongest: Orlando
Sacramento Kings
strongest: Sacramento
Brooklyn Nets
leads nowhere
Los Angeles Clippers
leads nowhere
Washington Wizards
leads nowhere
Sources and method
Source: Google Trends, interest by region, Oct 2025 to Sept 2026: Nielsen TV-market (DMA) level in the United States, province level in Canada. Each request holds four teams' search topics and the NBA topic, and every value is divided by the NBA value in the same area, so the US and Canadian figures share one scale. Topics come from each team's Wikidata Freebase ID, so nicknames typed alone count.
US markets are joined to metros by their main city, with a hand crosswalk where that city is not a metro of its own (Flint to Detroit, Palm Springs to Los Angeles, West Palm Beach to Miami). Markets with no covered metro are left out: Glendive MT, Presque Isle ME, Sherman TX-Ada OK, St. Joseph MO, Wausau-Rhinelander WI, Zanesville OH.
Related: the Fan Attention Index ranks teams by the attention they draw worldwide.