Edition No. 123 · Fri 23 Oct 2026 · Story 38 of 53

Walmart Connect pitches brands directly as it pushes lift studies ahead of holiday ad deals

Digiday

Walmart Connect is bypassing agencies to offer brands on-site lift studies ahead of the holiday season.

Read it at Digiday ↗
AdTech and media

Interest score

Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.

How this is measured

Each factor is 1.00 when it has nothing to say, so a missing input never sinks a story. The full working is on the method page.

  • 1.00Interest score45 of 53 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.00MovementNew this week

Next in this edition

  1. 39 · DigidayCan flipping the ad auction wrest control of ad tech from Google?
  2. 40 · AdExchangerDear Performance CTV Companies: Please Stop. You're Hurting Us.
  3. 41 · MarketectureAgentic commerce round-up
  4. 42 · The GuardianDigital ads enabling zero-click spyware, researchers say
  5. 43 · DefectorNobody wants to talk about why The Ringer is pivoting to Substack

Where these stories come from

Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.

Links open the publisher’s own site, which may ask you to subscribe. The one-line summaries are ours; the reporting is theirs. A place tag links to that metro or country on this site, where the same story appears under In the news.