Edition No. 129 · Thu 29 Oct 2026 · Story 23 of 43

Paramount dumps FreeWheel, Netflix bids direct, Wurl finds bad genre data

Refacto AdTech

Paramount-Skydance may drop FreeWheel before it moves to rival NBCUniversal, and Wurl found only 11% of CTV ad requests carry a usable show name.

Read it at Refacto AdTech ↗
United States

Interest score

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  • 2.40Interest score8 of 43 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.50On this siteWhat it touches: places, clubs, leagues
  • 1.60MovementRunning: in 4 of the last 7 editions

Next in this edition

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  5. 28 · StatusWoodward's Source Spill

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