Edition No. 115 · Thu 15 Oct 2026 · Story 17 of 42

Media Buying Briefing: How Publicis keeps winning clients without pitches

Digiday

Publicis has made a habit of winning major accounts like PepsiCo and LVMH outside the traditional review process.

Interest score

Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.

How this is measured

Each factor is 1.00 when it has nothing to say, so a missing input never sinks a story. The full working is on the method page.

  • 1.15Interest score34 of 42 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.15MovementRunning: in 1 of the last 7 editions

Next in this edition

  1. 18 · Refacto AdTechPrebid unbundles AdX, Disney streams the Super Bowl, PubMatic bets on agents
  2. 19 · Check My Ads InstituteCheck My Ads News + Cookie Action!
  3. 20 · StatusZuck's TikTok Takedown
  4. 21 · SportBusinessRegulator: English football on financial cliff-edge
  5. 22 · SportBusinessTFG exploring sale of Everton controlling stake

Where these stories come from

Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.

Links open the publisher’s own site, which may ask you to subscribe. The one-line summaries are ours; the reporting is theirs. A place tag links to that metro or country on this site, where the same story appears under In the news.