Edition No. 132 · Sun 1 Nov 2026 · Story 16 of 23

Ad-tech vendors making bots seem like human traffic. Walmart opens first-party CTV data, Reddit locks the door

Refacto AdTech

A university study found ad-tech vendors attaching real human IDs to bot traffic, and the MRC does not audit identity at all.

Read it at Refacto AdTech ↗

Interest score

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How this is measured

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  • 1.45Interest score20 of 23 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.45MovementRunning: in 3 of the last 7 editions

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