Edition No. 128 · Wed 28 Oct 2026 · Story 20 of 54

Inside indie agencies' DSP gripes and the rise of agentic media buying

Digiday

Small independent agencies pay about 29% all-in to reach DSPs through resellers, against 17% for holding-company buyers.

Read it at Digiday ↗
AdTech and media

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Next in this edition

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