Edition No. 124 · Sat 24 Oct 2026 · Story 16 of 50

From apps to infrastructure: martech's most important migration

chiefmartec

Scott Brinker argues martech is shifting from apps to open infrastructure, which could balance buyer power even as consolidation continues.

Interest score

Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.

How this is measured

Each factor is 1.00 when it has nothing to say, so a missing input never sinks a story. The full working is on the method page.

  • 1.00Interest score32 of 50 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.00MovementNew this week

Next in this edition

  1. 17 · DigidayOmnicom lands Coca-Cola's North American media business
  2. 18 · MediaPostMedia agents now equivalent to an assistant media planner
  3. 19 · CartographAIWho owns the creator's workflow?
  4. 20 · StratecheryNetflix earnings, business or franchise, Disney's deal
  5. 21 · SemaforElon Musk makes $1 billion investment in Ellison's Skydance

Where these stories come from

Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.

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