Edition No. 122 · Thu 22 Oct 2026 · Story 18 of 44

Netflix opens DSPs, Apple kills identity, Publicis closes LiveRamp

Refacto AdTech

Netflix opened pause ads and live inventory to every major DSP, which Refacto argues trades scarcity for volume at much lower auction prices.

Read it at Refacto AdTech ↗

Interest score

Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.

How this is measured

Each factor is 1.00 when it has nothing to say, so a missing input never sinks a story. The full working is on the method page.

  • 1.90Interest score11 of 44 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.90MovementRunning: in 6 of the last 7 editions

Next in this edition

  1. 19 · DigidayApple finally explains its Safari block, and identity companies are in its sights
  2. 20 · DigidayIndie agencies want The Trade Desk and Amazon DSP to acknowledge their buying power
  3. 21 · Business InsiderNetflix Q3 earnings and the content executive shake-up
  4. 22 · Business InsiderSarandos says Netflix's US shows and movies need to get better
  5. 23 · StratecheryPresented by Stripe

Where these stories come from

Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.

Links open the publisher’s own site, which may ask you to subscribe. The one-line summaries are ours; the reporting is theirs. A place tag links to that metro or country on this site, where the same story appears under In the news.