Edition No. 120 · Tue 20 Oct 2026 · Story 26 of 48

Messer on AI killing DSPs, OpenAI targets by email, Google reworks search

Refacto AdTech

Refacto weighs Scott Messer's case that agents could gut DSP and SSP fees against the Prebid auction flip, and flags OpenAI's email targeting in ChatGPT.

Read it at Refacto AdTech ↗
Business and tech

AI

Interest score

Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.

How this is measured

Each factor is 1.00 when it has nothing to say, so a missing input never sinks a story. The full working is on the method page.

  • 1.90Interest score12 of 48 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.90MovementRunning: in 6 of the last 7 editions

Next in this edition

  1. 27 · PPC LandMeta's new terms let it crawl business websites to train AI from Oct 30
  2. 28 · MarketectureAgentic Commerce Round-Up
  3. 29 · The AI Commerce BriefShoppers and retailers have AI agents. What about brands?
  4. 30 · The DeskFox expands AI-powered linear TV ad buying with agencies
  5. 31 · Marketing WeekLloyds' top marketer on AI implementation

Where these stories come from

Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.

Links open the publisher’s own site, which may ask you to subscribe. The one-line summaries are ours; the reporting is theirs. A place tag links to that metro or country on this site, where the same story appears under In the news.