Edition No. 116 · Fri 16 Oct 2026 · Story 22 of 45

Addressability is back as a headline concern at this year's Prebid Summit

Digiday

Addressability returned as a headline concern at Prebid Summit, with speakers calling unified media platforms the new ad networks.

Read it at Digiday ↗
AdTech and media

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  • 1.00MovementNew this week

Next in this edition

  1. 23 · DigidayInside Dentsu's plan to make entertainment a part of every brand's budget
  2. 24 · The RebootingHow People Inc is blocking bots
  3. 25 · The Rebooting ShowThe anti-AI bet on print
  4. 26 · The Wall Street JournalNetflix eliminates about 6% of staff in biggest cuts since 2022
  5. 27 · StatusContrition on the CBS cruise

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