Edition No. 109 · Fri 9 Oct 2026 · Story 24 of 43
New WBD report makes the case for getting the measurement basics right
AdExchanger
A WBD study found Comscore and iSpot nearly 19 million impressions apart measuring the same campaign.
Interest score
Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.
How this is measured
Each factor is 1.00 when it has nothing to say, so a missing input never sinks a story. The full working is on the method page.
- 1.00Interest score33 of 43 in this edition
- 1.00NewslettersCount not recorded yet, so neutral
- 1.00On this siteWhat it touches: places, clubs, leagues
- 1.00MovementNew this week
Next in this edition
- 25 · DigidayAppLovin and Unity locked in legal dispute over data collection
- 26 · ForbesTikTok quietly gutted its advertising rules. Scams have exploded ever since.
- 27 · AdweekMorning Brew acquires Express Checkout
- 28 · The RebootingBeastOS: How The Daily Beast built a suite of internal AI apps
- 29 · DigidayThe Economist's new audio and video tier targets younger subscribers
Where these stories come from
Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.
Links open the publisher’s own site, which may ask you to subscribe. The one-line summaries are ours; the reporting is theirs. A place tag links to that metro or country on this site, where the same story appears under In the news.