Edition No. 95 · Fri 25 Sept 2026 · Story 15 of 43

From brand deals to equity deals: creators want a stake, not just a fee

Digiday

Creators are increasingly taking sweat equity and angel stakes instead of flat sponsorship fees.

Interest score

Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.

How this is measured

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  • 1.00Interest score33 of 43 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.00MovementNew this week

Next in this edition

  1. 16 · DigidaySome micro influencers find promising security in brand ownership over sponsorships
  2. 17 · DigidayWhy Sephora released a beauty set exclusively on TikTok Shop
  3. 18 · The RefreshInfillion Builds Its Stack, Amazon Blocks Meta's AI Shopper, and Google Keeps AdX
  4. 19 · AdweekWomen's Sports Are Creating a New Playbook for Brand Partnerships
  5. 20 · Front Office SportsMLB Raises Private Equity Ownership Limit to Up to 20%

Where these stories come from

Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.

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