Edition No. 90 · Sun 20 Sept 2026 · Story 13 of 22

The Sydney Sweeney advert and what it says about the marketing of women in sport

The Athletic

The Athletic examined what the backlash to the advert says about how women athletes are marketed.

Interest score

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  • 1.00Interest score18 of 22 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.00MovementNew this week

Next in this edition

  1. 14 · The AthleticOne player for 17 picks: How family and finances forced hockey's biggest trade
  2. 15 · The AthleticAfter selling at auction for nearly £150k, the original 'This is Anfield' sign has made its way home
  3. 16 · Business InsiderSheryl Sandberg: Women aren't losing ambition. Companies are pushing them out.
  4. 17 · Dru's NotesThe 150-Year Art of Delayed Gratification
  5. 18 · Dru's NotesWhy I rewrite my principles by hand

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