Edition No. 85 · Tue 15 Sept 2026 · Story 26 of 46

OpenAI's next ChatGPT ad format: click to chat, not to site

Digiday

OpenAI's next ChatGPT ad format sends a click to a conversation with a brand's AI agent instead of the brand's website.

AI

Interest score

Newsletters × what it touches on this site × movement. It ranks, it does not reorder the digest.

How this is measured

Each factor is 1.00 when it has nothing to say, so a missing input never sinks a story. The full working is on the method page.

  • 1.30Interest score29 of 46 in this edition
  • 1.00NewslettersCount not recorded yet, so neutral
  • 1.00On this siteWhat it touches: places, clubs, leagues
  • 1.30MovementRunning: in 2 of the last 7 editions

Next in this edition

  1. 27 · DigidayAs Google's ad tech case nears its end, the antitrust fight moves to AI
  2. 28 · MarketectureFrom Circulars to Shopping Agents
  3. 29 · DigidayMarketers face a dilemma around rising bot and AI web traffic
  4. 30 · The GuardianDeepfakes are wrecking influencers' credibility
  5. 31 · PuckIs There Life After Substack?

Where these stories come from

Each morning the Daily Newsletter Digest reads about fifty newsletters, groups them by theme and records an audio episode. These are the day’s most substantive stories from it, each with a direct link to the original article.

Links open the publisher’s own site, which may ask you to subscribe. The one-line summaries are ours; the reporting is theirs. A place tag links to that metro or country on this site, where the same story appears under In the news.