Edition No. 36 · Tue 28 Jul 2026 · Story 12 of 25

How AI costs are quietly reshaping principal media deals

Digiday

Clients are paying for agencies' AI costs by running a fixed share of spend through principal inventory, a hidden markup in the media margin.

Read it at Digiday ↗
AdTech and mediaBusiness and tech

AI

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Next in this edition

  1. 13 · DigidayAgencies grapple with the economics of the AI token
  2. 14 · PuckThe Onion's Last Laugh
  3. 15 · PuckThe Four Horsemen of the Art Market
  4. 16 · PuckWhen Leon Met Jeffrey
  5. 17 · Business InsiderParamount employees on edge as the WBD deal pauses

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