Edition No. 9 · Mon 29 Jun 2026 · Story 1 of 3
A $1.4 Billion Bet on Performance TV
Marketecture
Walmart paid $1.4B for Vibe.co, its biggest acquisition in two years, a bet on performance TV bringing net-new SMB and regional budgets into streaming.
Edition No. 9 · Mon 29 Jun 2026 · Story 1 of 3
Marketecture
Walmart paid $1.4B for Vibe.co, its biggest acquisition in two years, a bet on performance TV bringing net-new SMB and regional budgets into streaming.
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